Affiliate Marketing Manager

As an Affiliate Marketing Manager you will develop the company's Affiliate and Marketplace strategy in line with the wider marketing and company objectives. Manage external agencies and partners and take ownership of end to end processes to plan, direct and coordinate campaigns and day to day activities within the Affiliate and Marketplace channels.
At Toolstation we prioritise providing an ideal work environment. This role offers a hybrid working. We meet once or twice per month as a team and also maintain three UK hubs to facilitate more frequent hybrid collaboration.

Day to Day:

Relationship building. The ability to develop business relationships is essential in this role. You'll be working closely with the wider marketing team as well as external stakeholders in order to recruit affiliates and to manage and develop existing key affiliate relationships.

Taking the lead. You'll be responsible for leading the Affiliate and Marketplace strategy as well as developing effective programmes and campaigns.

Analysing Performance. You'll be reporting on campaign effectiveness to senior stakeholders including competitive landscape and KPIs. You'll be responsible to utilise channel analysis and insight to improve marketplace and affiliate performance to drive sales and return on investment.

Optimising Opportunities. This role is all about identifying new opportunities! You'll optimise exposure opportunities through the identification, research and recruitment of new affiliates and partners as well as maximising online listings on a variety of marketplace platforms.

Communication and Support. A key part of your role will be to work with Content Managers to develop SEO-rich content for Marketplaces, ensuring the content is on-brand, delivering the correct messages and in-line with the brand communication strategies

Manage and Maintain agency and key partner relationships, staying abreast of industry trends and latest products/tools
Support the Head of Customer Insight and Proposition
What you'll bring

Commercial Awareness - Has a business development mindset. Fully understands business priorities and aligns direction to match. Uses company knowledge and external market data to identify opportunities for commercial success.

Communication - Able to work with different teams to achieve the bigger picture. Communicates clearly,articulately and with conviction when speaking with an individual or before a group. Adapts content and style to their audience and is comfortable presenting to senior stakeholders

Relationship Building - Proactively identifies and deliberately develops important relationships. Works to communicate organisational vision and to understand strategic priorities

Analytical - Is metrics-driven with a hands-on approach to analysing and interpreting data to drive performance benefits. Has the ability to analyse the integrity of data.

Drive and Motivation - Confident self-starter, dedicated to achieving the best possible results, having a desire to drive performance forward. Passion, drive, resilience and a can do attitude. Someone who is keen to have real ownership and make things happen. Able to adapt quickly and successfully with the ability to work under pressure.

Strategic Thinking and Awareness - Understands, contributes and executes strategic plans by delegating and guiding others if necessary. Can explain plans fully and recognises viable creative ideas of others and brings them to the table and to those in a position to implement them.
What you'll get

We're one of Britain's fastest growing multi-channel retailers of tools, accessories and building supplies. Backed by Travis Perkins plc, our freedom to operate as a nimble, entrepreneurial business means we're now well established and have even bigger plans. The trade, home improvers and self-builders all trust us to deliver a lot more than tools. So, our colleagues in our Head Office and Contact Centre in Bridgwater, at our Distribution Centres in Bridgwater, Middleton, Redditch and Daventry, and in our network of over 450 branches throughout the UK, work together to get the job done.