Marketing Campaign Analyst

Working as part of the data team within a larger marketing department your role will be data driven, focusing on data logic and using workflows to ensure we target the right customers.

• Contributing to the successful delivery of the CRM acquisition and retention campaigns


• Liaising with marketing teams and agencies to specify, test and sign off the delivery of creating new and optimising existing CRM campaigns


• Detailed testing analysis to ensure CRM campaigns are signed off correctly


• Development of campaign success KPI reports to constantly monitor delivery progress and resolving any issues


• Implementing and monitoring the impact of split testing and offer testing


• Delivering CRM performance reports and post campaign insight


• Implementing campaign best practise processes


• Investigating and resolving any issues throughout the campaign process, including resolving issues with third parties and other departments including IT and external agencies


• Investigating customer queries relating to CRM campaign targeting using our insight tool Apteco Fast Stats


This role is on a hybrid working model - you will be required to come into the Ditton Park office at least twice a month.

The successful candidate will be focused on a value-add role which delivers the highly personalised CRM campaign & insight program:

• Comprehensive knowledge of data structures and data formats


• Have experience of delivering the data selection and management of marketing campaign programs


• Have experience of creating campaign report dashboards to monitor and evaluate success


• CRM campaign lifecycle management, from concept to go live and post go live reporting


• Experience of multi-channel CRM targeting campaigns


• Have a good understanding of relational databases and the data driven CRM campaign process


• Be highly proficient in MS Office including Excel


• Experience using any of the following: Apteco Fast Stats, SQL, Access, Alterian, Business Objects or Adobe Campaign


• Strong team player


• Excellent understanding of CRM relational databases


• Numerate and analytical


• Determined and enthusiastic with excellent customer focus


• Keen to make recommendations


• Excellent stakeholder management skills
  
  Allianz is a global insurance company serving across 70 different countries, but from the very first day you join our team you'll know that your contributions are valued. We offer world class learning and career development opportunities, while we celebrate an inclusive culture., Our purpose and values are more than just words on a website - they are the why and how of Allianz. They influence everything we do and guide us how to do it. Created by our people, for our people, they shape our culture, bring us together, and inspire us to be the best. Building an inclusive culture for us all to succeed.
  
  Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that's perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That's on top of enjoying all the benefits you'd expect from the world's number one insurance brand, including:


• Flexible buy/sell holiday options


• Hybrid working.


• Annual performance related bonus


• Contributory pension scheme


• Development days


• A discount up to 50% on a range of insurance products including car, home and pet


• Retail discounts


Our Ways of Working

Do you need some flexibility with the hours you work? Let us know as part of your application and if it's right for our customers, our business and for you, then we'll do everything we can to make it happen.

Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.