App Acquisition Manager

Screwfix Direct, Yeovil, Somerset

App Acquisition Manager

Salary not available. View on company website.

Screwfix Direct, Yeovil, Somerset

  • Full time
  • Permanent
  • Onsite working

Posted 6 days ago, 28 Mar | Get your application in now to be included in the first week's applications.

Closing date: Closing date not specified

job Ref: 6a034faef2ef4f03b156771483990e98

Full Job Description

This is no ordinary job. This is your chance to take Screwfix's App to the next level, owning the strategy that drives new customers to download, engage, and buy. Reporting to the Senior Digital Channel Manager, you'll lead the charge in expanding our App customer base, delivering end-to-end acquisition strategies, and optimizing digital journeys to maximize installs and engagement. Your mission? Make sure the Screwfix App is the ultimate tool for tradespeople. You'll craft a 12-month acquisition plan, create high-impact promotions, and partner with industry giants like Google, Meta, and Apple to amplify our reach. Managing Appsflyer integration, you'll ensure our marketing spend is optimized for maximum ROI. You'll work closely with commercial teams, stores, and CRM stakeholders to align acquisition efforts with Screwfix's business goals. Plus, you'll be the mastermind behind App Store Optimization (ASO), testing and refining strategies to boost visibility and downloads. Data and insights will fuel your strategy. You'll analyze performance, optimize budgets, and make bold, data-driven decisions that drive continuous improvement. This is your chance to shape the future of our App growth and make a real impact on one of the UK's most trusted brands., Our Head Office is in Yeovil, Somerset: a beautiful location in the heart of the West Country. Within easy reach of London, working flexibly in Somerset offers a great balance of tranquillity and opportunity. m active customers £ bn in sales products overall

At Screwfix, we don't just sell tools and trade essentials-we build futures. With over 50,000 products, 900+ stores, and a digital presence that's booming, we're the go-to brand for tradespeople who need to get the job done. We thrive on innovation, speed, and an unstoppable drive to deliver the best for our customers. Our culture? Straight-talking, high-energy, and 100% customer-focused. If you want a career where you can make a real impact in a business that never stands still, this is it., We all do better when we're celebrated for who we are. Which is why a warm, equal and inclusive culture is integral to our culture at Screwfix. Our Employee Inclusion Network, 'Us', helps colleagues to share ideas and work collaboratively in pursuit of a fairer, more diverse workplace. With the support of our leadership team, 'Us' is comprised and led by true Ambassadors for Diversity & Inclusion. It's an open space where colleagues can share experiences, learn about allyship, and ultimately, feel free to be themselves.

What's In It for Me? The Rewards of Being Part of Screwfix

  • Career Growth That Works as Hard as You Do - We don't just offer jobs; we build careers. Whether you want to level up or branch out, we'll support your journey.
  • Competitive Package & Perks - You bring the talent, we bring the rewards. Simple.
  • Autonomy & Ownership - No red tape. No waiting around. Just the freedom to own your work and run with it.
  • A Data-Driven Playground - Play with cutting-edge analytics tools like Google Analytics, Content Square, and Appsflyer to drive strategy and innovation.
  • Collaboration with the Best - Work with power players like Google, Meta, and Apple to supercharge our App acquisition.
  • A Curious Culture - We work fast, think big, and get stuck in. At Screwfix, everyone rolls up their sleeves and makes things happen.
  • Hybrid Flexibility - Our Head Office is based in the South West, however we have a flexible approach to working here at Screwfix, so lets discuss.

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