Audience Data Platform Manager

Audience Data Platform Manager

Salary not available. View on company website.

News UK, City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted 3 days ago, 27 Mar | Get your application in today.

Closing date: Closing date not specified

job Ref: c4cbae81470c41bf8a3fa6f8c345c4e7

Full Job Description

Role: As an Audience Data Platform Manager you'll work closely with our Senior Audience Platform Manager, focusing on our core customer engagement platforms. You'll play a key role in driving personalisation capabilities for our iconic brands, delivering meaningful, tailored experiences in a dynamic, customer-centric environment. As an expert in audience platforms, you'll configure and deliver innovative business solutions using both established and emerging technologies, ensuring the right audience is connected with the right experiences to enhance engagement and impact. Day to Day You Will:

  • Platform Management: Take ownership of the end-to-end operation of audience data platforms such as Adobe Campaign Classic v8, Sailthru, and One Signal, ensuring optimisation to support business objectives.
  • Campaign Execution: Collaborate directly with brand teams to implement personalised communications and data-driven programmes. Integrate new data sources into campaign platforms to enhance CRM personalisation efforts.
  • Data Quality Assurance: Maintain high standards of data quality and integrity across systems by implementing best practices and conducting regular audits.
  • Performance Monitoring: Continuously monitor audience platform performance, troubleshoot issues, and provide actionable insights and recommendations for optimisation and improvement.
  • System Configuration: Manage and configure critical platform elements, including security groups, SSL certificates, application keys, and new functionality integrations, ensuring platforms remain secure and up-to-date.
  • Cross-Team Collaboration: Work closely with brand teams to promote best practices in campaign management and maximise the value of audience platform capabilities.

    Platform Specialist: Deep expertise in Adobe Campaign Classic, with the confidence to leverage its full potential. Familiarity with platforms such as Sailthru, One Signal, Big Query, and CDP systems is a bonus.
  • Effective Communicator: Skilled at translating complex technical concepts into clear, actionable insights for non-technical stakeholders, ensuring alignment across teams.
  • Audience Programme Architect: Proven experience in building and executing audience automation and growth programmes across multiple digital channels.
  • Creative Problem-Solver: Thrives in dynamic environments, embracing ambiguity and demonstrating initiative with innovative ideas to maximise platform capabilities and achieve business goals.
  • Organised and Reliable: Adept at managing priorities, multitasking, and meeting tight deadlines in a fast-paced setting while maintaining high standards of delivery.
  • If you believe you have the skills and passion to succeed, even if you don't meet every requirement on the list, we encourage you to apply. We value potential just as much as experience and are eager to hear from individuals who are enthusiastic about learning and growing with us.

    At News UK Technology, we harness the power of technology to innovate and lead the global conversation on the future of media and storytelling. With people at the heart of our business, we are committed to values-driven and inclusive practices that enable our staff to grow and thrive. As proud members of the Tech Talent Charter UK, 34% of our Tech roles are filled by gender minorities. Our award-winning team was recognised as Team of the Year at the UK Business and Innovation Awards, 2023. Team: We are Data - a passionate and innovative team that thrives on collaboration and creativity. Spread across London, Sofia, and Bangalore, we are shaping the future of data at News UK, powering world-class digital and print publications. From building advanced data visualisation platforms to delivering data-driven experimentation and personalisation, we are united by a shared mission: to unlock the potential of data and create meaningful impact., At News UK, we know the value of working together, which is why we operate a hybrid working policy with a minimum of three days a week in the office. Being in the office allows us to collaborate, innovate, and thrive as a team in our vibrant and dynamic workspace. Some roles may require more office-based days depending on the nature of the position, so we encourage you to speak with your recruiter to learn more about what's required for your role. We are News UK : One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, Talk and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp. Life at News Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information. To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual's potential and ensure everyone feels valued. We support this through ourDiversity, Equity and Inclusion Strategy (https://www.news.co.uk/more-than-the-news/diversity-inclusion/) , which focuses on three main priorities - attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have12 employee led networks and groups (https://www.youtube.com/watch?v=IMCi-KiMlL4&t=2s) that support our strategy and connect like minded employees socially.

    Some of our benefits include:
  • Maternityleave up to 18 weeks full basic salary &paternityleave up to 2 weeks
  • Wide range oftrainingavailable, plus full LinkedIn Learning access
  • Private medical insuranceincluding coverage for pre-existing conditions
  • Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
  • 'Bikes for Work'and 'Electric Car' scheme
  • Up to 60% discount on Harper Collins books
  • Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
  • Access towellbeing benefitssuch as EAP, physio/massage and counselling
  • A generouspensionscheme with employer contributions of up to 5%
  • 25 daysholiday, plus bank holidays and up to 4volunteeringdays per year

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