Audience Development & CRM Officer

The Audience Development and CRM Officer will support the Audience Development Manager on all aspects of audience development through Leeds Ticket Hub's ticketing and CRM platform Tessitura for all LAEV content, and lead on the promotion of Leeds Town Hall, Leeds International Concert Season and Leeds Ticket Hub's (LTHUB), marketing, communication, web, and digital strategies., To support the Audience Development Manager on all aspects of audience development through Leeds Ticket Hub's ticketing and CRM platform Tessitura for all LAEV content. Working with the Audience Development Manager, lead on the promotion of Leeds Town Hall, Leeds International Concert Season and Leeds Ticket Hub's (LTHUB), marketing, communication, web, and digital strategies. Responsibilities for Grade

• To raise the awareness, profile, and promotion of LTHUB and work closely with the Leeds Museums and Galleries team on cross marketing opportunities with Leeds Arts, Events & Venues partners. Support the delivery of the overall cultural programme across services.
• To raise the awareness, profile, and promotion of Leeds Town Hall by coordinating and implementing targeted event specific promotional campaigns as required, including writing and approving of event copy, creating/overseeing the design and printing of all promotional material and event advertising.
• To raise the awareness, profile, and promotion of Leeds International Concert Season by coordinating and implementing promotional campaigns as required, including digital communications, overseeing the design, and printing of all promotional material, and event advertising.
• To coordinate the day-to-day management and continuous development of the LTHUB, Leeds Town Hall, Leeds International Concert Season websites and oversee the Carriageworks Theatre website in compliance with service directives, corporate governance, accessibility, and legibility standards.
• To identify, create and implement engaging content for LTHUB and Leeds Town Hall supported by the Audience Development Assistant, and for Leeds International Concert Season supported by the Music Officer and Arts Promotions Officer.
• To evaluate and review all marketing activity and audience engagement practices through audience surveys, monitoring ticket sales, analysing data and producing evaluation reports.
• To deliver marketing campaigns within set budgets as authorised by the Audience Development Manager and raise purchase orders in accordance with LCC Corporate Procedure Rules and financial management systems.
• To work closely with internal colleagues to support the wider promotional, marketing, communication, and ticketing functions of LTHUB and the Arts, Events & Venues service.
• To work collaboratively with the Central Communications, Visit Leeds, Leeds Inspired and Digital Access teams to oversee the development and placement of event specific campaigns across various council platforms including planning, updating all editorial content, and ensuring information is correctly and legibly displayed, supported by the Audience Development Assistant, Music Officer, and Arts Promotions Officer.
• To explore and build strong relationships with a wide range of external partners and key city stakeholders including, but not limited to, Opera North, Leeds Heritage Theatres, Leeds Playhouse, and Leeds International Piano Competition.
• To line manage the Audience Development Assistant with all aspects of their day-to-day work and support other colleagues where appropriate.
• To work with the LTHUB Systems Officer on the day-to-day management of LTHUB's CRM database, Tessitura, and be the LAEV lead on WordFly email platform.
• To assist where required in the live event delivery at Leeds Town Hall including working unsocial hours and weekends.
• To undertake the accountabilities of the post in accordance with corporate values and priorities and council policies including Equal Opportunities and due regard for Health, Safety and Welfare at all times.
• To contribute to team, cross directorate and service activities and initiatives as required and / or to undertake any other duties as required that are commensurate with the nature and level for this post., Understand and embrace Leeds City Council Values and Behaviours and codes of conduct.
• Committed to continuous improvement in all areas and work towards delivering the Best City Ambition of Health & Wellbeing, Inclusive Growth and Zero Carbon
• Able to understand and observe Leeds City Council equality and diversity policies.
• Carry out all duties having regard to an employee's responsibility under Health and Safety Policies.
• Willingness to actively participate in training and development activities.
• Flexible and adaptable to change to assist other services as required commensurate to grade.
• Participate in appraisal, training, and development activities.
• Be aware of and comply with Leeds City Council policies and procedures.
• Be aware of and support difference and ensure equality for all working in an anti-discriminatory manner, upholding, equality & diversity policies of Leeds City Council.
• Recognise and appropriately challenge any incidents of racism, bullying, harassment, victimisation, and any form of abuse, reporting any concerns to the appropriate person.
• The Council has adopted a flexibility protocol and the role will be expected to work within these parameters.
  
  As Audience Development and CRM Officer, you will bring to the role:
• An excellent knowledge and understanding of web-based technology and social media platforms
• The ability to communicate effectively with a wide range of people at all levels and present information accurately and concisely
• The ability to handle multiple projects and priorities and work to tight deadlines
• An advanced level of understanding of website users and their needs
• Knowledge of GDPR and other data regulations
• Knowledge of the performing arts sector, Ability to interpret corporate visions and values and put into practice through agreed policies and strategies.
• Ability to communicate effectively with a wide range of people at all levels and present information accurately and concisely.
• Ability to handle multiple projects and priorities and work to tight deadlines.
• Ability to develop and nurture partnerships involving various stakeholders to achieve positive outcomes.
• Ability to research and evaluate the latest digital practices and innovations.
• Ability to make practical decisions and adapt in a rapidly changing environment.
• Excellent knowledge and understanding of web-based technology and social media platforms.
• Excellent knowledge of customer service delivery, engagement, and relationship management
• Advanced level of understanding of website users and their needs
• Excellent knowledge (working) of the Microsoft Office Suite (e.g. Word, Excel)
• Excellent literacy and attention to detail
• An understanding of local government working and issues facing the public sector
• Knowledge of GDPR and other data regulations
• Knowledge of the performing arts sector
• Experience of delivering projects and initiatives in a service or operational area relevant to the post
• Experience in website design and development.
• Experience of managing social media campaigns and working across multiple digital platforms
• Experience of working within set budgets
• Experience of relationship building, networking in partnership with a range of service providers and stakeholders
• Experience of working effectively with others within a team environment
• Tact and diplomacy
• Ability to work under pressure of tight deadlines
• Ability to remain calm, helpful, and professional in challenging customer and client facing scenarios
• Active interest in the cultural and event industry, Desirable requirements It is desirable that the candidate should be able to demonstrate the following criteria for the post. Candidates are not required to meet all the desirable requirements however these may be used to distinguish between candidates.
• Ability to use design software (such as Abode Photoshop or similar) and a variety of Content Management Systems
• Knowledge of the Council's key ambition and strategic plans
• Knowledge of classical music
• Experience of working within local government
• Experience of working in arts and cultural marketing and communications
  
  As Audience Development and CRM Officer for Leeds Town Hall and Leeds Ticket Hub (LTHUB), you will be a creative and motivated communicator who can identify, target, and develop audiences for the city's best loved venue (reopening in 2026 following a major refurbishment), and LTHUB, the city's biggest cultural ticketing provider. You will support the Audience Development Manager in the strategic direction and management of LCC's procured cultural database and ticketing system Tessitura.
Leeds City Council is one of the largest employers in the region with over 14,000 employees. We seek to recruit and develop talented individuals who embody our council values and ambitions.


• a competitive salary and annual leave entitlement plus statutory holidays
• membership of the West Yorkshire Pension Fund with generous employer contributions
• flexible and hybrid working arrangements subject to service requirements
• a clear career pathway and continuing professional development opportunities
• a range of staff benefits to help you boost your wellbeing and make your money go further