Brand Manager (Aspall Cyder Vinegar)

Take ownership of developing and executing both the annual and long-term brand plans for the Aspall Vinegar portfolio. Your work will span the full marketing mix, covering both consumer and customer marketing initiatives, ensuring these are flawlessly executed and aligned with the Aspall master brand strategy. In this role, you'll support both the supply chain and operations teams, collaborating closely with the commercial vinegar team to achieve the annual commercial targets. Additionally, you will be responsible for creating an innovation pipeline for the vinegar portfolio, aiming to expand the brand into new demand spaces to drive growth. You will also lead the development and execution of marketing initiatives for the Aspall Cyder trademark specifically within the Suffolk region, creating strong local engagement. Key Responsibilities

• To develop comprehensive insight into performance of the brand including critical inputs and outputs, using this to highlight risks and opps, course correcting where need to deliver the annual plan
• Full accountability for the annual brand spend, able to provide timely and accurate monthly forecasts including risks and opportunities as and when required
• Build and deliver the annual plan effectively and creatively using our Integrated Marketing Communications process, working with 3rd party agencies where required to create consumer connected activity that delivers brand growth.
• Responsible for leading the development and execution of the marketing activity for the Aspall Cyder trademark aligned with the brand team within the region of Suffolk growing our presence and engagement in the heartland. Examples would be local events (eg) Suffolk Show, Aldeburgh food festival and First Light
  
  You may not meet all the criteria for the role, but don't let that stop you from applying. We all need to learn and develop and we can help you do this here at Molson Coors.
• Extensive Brand Management experience
• Proven track record in devising compelling and effective 3-year long-range brand plans.
• Strong communication skills enabling effective collaboration with internal and external stakeholders to successfully execute motivating plans through agencies.
• Experience in Food Brand Marketing and/or an interest/understanding about food and cooking
• Experience in digital marketing, social media, creative copywriting skills, content creation
  
  For over two centuries Molson Coors Beverage Company has been brewing beverages that unite people for all of life's moments. We produce some of the most beloved and iconic beer brands ever made and while the company's history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle.
In addition to popular favorites like Carling, Coors, Madrí Excepcional, our beverage portfolio includes Staropramen, Blue Moon, Cobra, Aspall and Rekorderlig. Through exclusive distribution partnerships, we have also expanded our range to include Tarquin's Gin, Lixir Drinks, and Mixologist's Garden. In the UK and Ireland, more than 2000 dedicated and passionate Molson Coors people work together to make our business first choice for our people, our consumers and our customers. As a People First organisation, we're happy to discuss flexible working options., If you're passionate about driving one of our Power Brands and are ready to make a significant impact, we'd love to hear from you. Join us in shaping the future of our business through effective marketing strategies! About Us
• We're one of the UK's Most Attractive Employers winning the Top Employer award for the last 11 years.
• Equal Parent Leave - as much or as little as you wish of 52 weeks parent leave, with 26 weeks at full pay irrespective of gender or path to parenthood.
• Flexible work programmes to ensure a work life balance is maintained such as our market leading Moments That Matter for significant moments in your life.
• Commitment to the physical and mental wellbeing of all our people reflective of our People First value.
• We're committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment which is reflected in Our Beer Print and our 2025 sustainability targets.
Molson Coors Beverage Company: Building Careers Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek diversity. We want to continue to create an environment where our people are truly able to be themselves at work, regardless of their gender, ethnicity, sexual orientation or religion. We want people to be able to bring their own creativity and style to work, so that we get diversity in our thinking across our organisation, as we believe that we are a better business for it. This makes our talent strategy simple - we want the best talent in all our roles, regardless of their background. We take pride in celebrating our unique brew and our people are our greatest asset.