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Brand Manager - Leeds

Asda Stores Ltd., Leeds

Brand Manager - Leeds

Salary not available. View on company website.

Asda Stores Ltd., Leeds

  • Full time
  • Permanent
  • Onsite working

Posted 1 week ago, 14 Apr | Get your application in now before you're too late!

Closing date: Closing date not specified

job Ref: d453adfff7634dcd91336fd94c073e2d

Full Job Description

  • Own and drive the Asda Mobile and Money brand strategy, ensuring alignment with business objectives and customer needs.
  • Lead the rebrand initiative for Asda Mobile and Money, overseeing all brand evolution activities and ensuring consistent execution across channels.
  • Champion brand positioning, ensuring all campaigns and marketing communications reflect the brand's identity and values.
    • Campaign development and execution
  • Own the relationships with creative agencies, providing clear and compelling marketing briefs to deliver impactful campaigns.
  • Plan and execute key campaigns and tactical "when" moments, including product launches, promotions, and seasonal activities.
  • Drive end-to-end campaign execution across all channels, including PR, OOH, TV, and digital platforms where required.
  • Deliver engaging and high-performing campaigns that drive brand awareness, customer engagement, and sales growth.
    • Performance reporting and optimisation
  • Responsible for, and report on campaign performance, providing updates and insights during weekly trading meetings and commercial product meetings.
  • Conduct post-campaign analysis to assess effectiveness and identify areas for improvement.
  • Optimize campaigns based on data-driven insights to maximise impact and return on investment.
    • Collaboration and Stakeholder Engagement
  • Interface with commercial product teams to align campaigns with product and promotional priorities.
  • Drive brand and product awareness through a well-defined campaign and promotional roadmap.
  • Collaborate closely with internal and external stakeholders to ensure campaigns are delivered on time, on budget, and to a high standard.
    • Everything you'll love To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

    You will also get an excellent benefits package including:
  • Discretionary company bonus
  • Company pension up to 7% matched
  • Company Car allowance of £5,700
  • 15% colleague discount in store and online
  • Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
  • Asda Allies Inclusion Networks - helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
  • Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

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