Brand and Marketing Executive

This is a new role, and you will be instrumental in delivering the RTPI's new brand. As Brand and Marketing Executive, you will be supporting the Head of Brand and Marketing to implement our new brand strategy and marketing activities. What you'll be doing

• Supporting the roll-out and adoption of RTPI's new identity and voice across all marketing touchpoints.
• Supporting the delivery of the brand values and engagement programme.
• Working with colleagues to audit, adapt and deliver any required updates to our channels.
• Ensuring brand consistency across all brand and marketing touchpoints as a true brand guardian.
• Creating and launching a new digital asset management portal that supports the needs of our internal and external stakeholders for sharing brand guidelines and content, as well as coordinating training and on-going management of the portal.
• Working closely and building relationships with creative agencies.
• Working on a new approach to content marketing.
Successful candidates will need to be; team players with a can-do attitude, highly organised with the ability to manage multiple priorities and prioritise work effectively, focused on organising and bringing people and resources together to achieve objectives, able to build and maintain positive professional relationships including experience in managing suppliers and agencies. They will have a keen eye for detail and excellent proof-reading skills, knowledge of digital marketing tools and trends, and be exceptional writers and communicators with ability to create copy for different audiences and channels. The team Introduced to bring new focus to brand and marketing activity, the brand and marketing team works within the communications directorate. Working collaboratively with all parts of the RTPI, the team will have the opportunity to bring a new approach to brand development, building trust and confidence in RTPI. RTPI has a positive, supportive and inclusive work environment which actively operates a policy of helping its employees at all levels to achieve professional growth. We seek to foster a collaborative and respectful work environment which promotes equality, diversity and inclusion.

The Royal Town Planning Institute (RTPI) champions the power of planning in creating prosperous places and vibrant communities. We represent over 27,000 members worldwide, supporting them throughout their careers. We shape planning policy, raise professional standards, and are the only body in the UK to confer Chartered status to planners, the highest professional qualification. RTPI's brand and marketing is evolving to support our ambitions for our new brand strategy and it's an exciting time to join us at the beginning of our brand implementation programme.