Brand Marketing Manager

We are excited to offer an excellent growth opportunity to join our Marketing team as a Coventry Building Society Brand Marketing Manager. In January, this year Coventry Building Society welcomed The Co-operative Bank to our family, bringing together two values-driven organisations. Whilst creating an exciting future. This role will play a key part in brand development, marketing initiatives, and contributing to long-term strategy development. You'll work across multiple teams, providing brand guidance, supporting campaign execution, and helping to shape the future of our brand presence in both B2B and B2C markets. These are some of the key responsibilities:

• Creation of strategic brand plans that aligned to marketing and business objectives
• Implement and manage brand positioning and architecture
• Use insights to inform brand and marketing investment
• Maintain, refine, and adapt brand guidelines, and ensure brand consistency across all channels
• Provide support for campaign execution with strong brand governance
• Understand different audience need's: colleagues, B2C, and B2B
• Promote and educate the role of brand internally and externally, whilst adapting to working in a transforming business.
Why join our team: Make an Impact by working on two distinct brands, understand their value, and contribute to shaping a new brand strategy. Grow your careers by working closely with senior leadership and having exposure to a high-level strategic brand planning. If you are a brand-focused marketing professional who has worked on brand transformation, we'd love to hear from you! Location: This role will require you to be onsite in Coventry at least 2 days per month.
• 28 days holiday a year plus bank holidays and a holiday buy/sell scheme
• Annual discretionary bonus scheme
• Personal pension with matched contributions
• Life assurance (6 times annual salary)
  
  This role is perfect for a strategic and detail-oriented professional who has experience in brand collaborations, architecture, governance, and marketing education.
Essential:
• You'll have experience of working within a brand marketing function.
• Experience in brand architecture
• Effective communication and engagement skills, providing relevant updates to key stakeholders to keep the brand moving in the right direction
• Good understanding of brand strategy and management
• Effective brand campaign management experience with excellent delivery
• Translate business strategy to brand strategy.
Desirable:
• Financial or professional services experience
  
  We're one of the largest building societies in the UK and we share a mutual goal across our branches and our offices to improve the lives of others.
We're officially recognised as a 'Great Place to Work' and our benefits go beyond basic pay, with a discretionary bonus scheme, a culture of reward and recognition and comprehensive support for wellbeing. At the beginning of the year, The Co-operative Bank officially became part of our Group. Together, we have shared values and an ethical approach towards our members, customers and colleagues. We're serious about equality, of race, age, faith, disability, and sexual orientation and we celebrate diversity. By working together, we know you'll build more than just a career with us. All together, better. Flexibility and why it matters