Campaign Marketing Manager - Infrastructure, Government & Healthcare

The Campaign Marketing Manager will be responsible for supporting the development, execution, and delivery of integrated marketing campaigns to drive brand awareness, client acquisition, and revenue growth across a number of business areas. This role requires a level of strategic thinking, creativity, and a strong understanding of various marketing channels and tools. The ideal candidate will have some experience managing end-to-end marketing campaigns and working cross-functionally with different teams. This role would suit a marketing manager who is results-driven, strategic marketer with some experience in developing client-centric growth marketing strategies. Strong stakeholder and team management skills and the ability to drive campaign delivery to impactful outcomes are essential attributes. What will you be doing?

• Partner with the business to develop a clear strategic direction, an actionable 'go-to-market strategy and campaign plan for the respective sector or capability area
• Support the development of an integrated approach across Corporate Affairs & Marketing to align services, messages and sales opportunities
• Contribute to the delivery of the marketing strategy to drive brand awareness and engagement; supporting every stage of the sale, create opportunities for relationship development and ensure we engage internally with messaging on all our activities
• Measure value creation and ROI [set against agreed objectives and targets] directly contributing to the firm's business growth agenda
• Drive a data led approach to champion digital and use of CRM with the marketing team and across the business
• Build strong relationships with key stakeholders and the business development teams across Priority Sector and Capability areas
• Delivery of high performing end to end brand, lead generation and sales campaigns - from click to client
• Identify target audiences and appropriate marketing channels
• Create campaign budgets and timelines
• Reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities
• Set KPIs and performance metrics for campaigns
• Monitor and analyse campaign performance data to identify trends and insights
• Optimise campaigns based on performance data to improve ROI and achieve targets
  
  Experience in marketing, with a focus on marketing/campaign management.
• Proven track record of developing and executing impactful and effective marketing campaigns.
• Knowledge of digital channels, including SEO/SEM, PPC, as well as CRM [MSD].
• Excellent project management skills with the ability to manage multiple projects simultaneously
• Proficiency in marketing tools and platforms (e.g., CRM software, marketing automation tools, analytics tools)
• Industry knowledge - with the ability to develop strong internal and external networks
• Analytical skills and experience with data-driven decision-making
Skills we'd love to see/Amazing Extras:
• Ideally educated to degree level. A relevant second degree or professional industry qualification welcome.
• Experience working in a professional services environment would be a distinct advantage
  
  The KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters.
Within Central Services we are part of a community of experts across a wide range of critical activities who help grow, run, and protect KPMG in the UK. From HR and Learning, Finance, Procurement, Facilities and Business Support, through to Risk and Legal, Corporate Affairs, and Sales and Marketing, our approach is focused on driving the improved performance of the firm, which we support with diligence and expertise. KPMG is one of the world's largest and most respected consultancy businesses, we've supported the UK through times of war and peace, prosperity and recession, political and regulatory upheaval. We've proudly stood beside the institutions and businesses which make the UK what it is., Every day our firm performs better because of how we work together, as one team, each the best at what we do. The difference we make shines through to our people and our clients. We're KPMG Business Services (KBS). We're a cross-functional team, bringing together experts across a wide range of critical activities which help to grow, run and protect our business. From HR and Learning, Finance, Procurement, Facilities and Operations, through to Risk and Legal, Corporate Affairs, and Market Development, our approach is focused on driving the improved performance of the firm. We work shoulder to shoulder with our client-facing teams and we focus on delivering our services in ways which help to drive efficiency, improve quality and enhance our firm's brand and reputation.