Client Director, Luxury

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• Relationship Management: Steer Croud's relationships with key clients, gain a deep understanding of the commercial drivers of their business, work alongside the Client Partner to map the client's organisation and identify key stakeholders
• Cross Channel Strategy: Setting the direction from the start, working alongside the client and channel specialists you will shape a set of objectives that will inform the optimal strategy
• Cross Channel Media Planning: Interrogating the objectives and strategy you will provide a brief to channel specialists, building a cohesive plan across digital channels that will satisfy the client objectives
• Cross Channel Media Activation: working with channel Account Directors and occasionally Project Managers to ensure seamless media activation for all new and existing activity. Regular checks on performance so we know how we're tracking, giving us the ability to course-correct quickly if needed
• Cross-sell of services to existing clients: using your knowledge of the industry to increase exposure of our full product suite where there is opportunity
• Financial Accountability: a solid grasp of commercial agreements and flexes in fees for each of your clients, regular reporting to the finance team to explain possible future changes
• Regularly solicit feedback from clients and help track client NPS: work with channel teams on initiatives to continually improve
• New Business: the ability to play the central role on a new business project, interpreting the client brief and ensuring our output matches. Involvement may vary from leading the project to contributing to an RFP response
• Support relationships with Google Agency team (and other partners, where applicable), ensuring transfer of industry information and Croud presence at industry events
• Assist with marketing initiatives, such as awards entries and case studies
  
  Degree level education or equivalent / relevant work experience.
• We are looking for candidates with substantial experience in digital marketing, ideally within the luxury sector, but we value skills, achievements, and potential over specific years of experience
• Having worked with, or in, luxury businesses previously is desirable. A passion for luxury brands and a deep understanding of their unique business models and challenges is essential
• A clear understanding of the nuanced approach needed when targeting the HNW and UHNW is required
• Preferably have worked operationally or in a client facing capacity in PPC, SEO, Social and Display, agency or publisher side
• A self starter with an entrepreneurial spirit able to demonstrate innovation and initiative
• Proven experience of client insight development, spotting future industry changes and being one step ahead of the curve
• Proven ability to mentor and lead a results-driven team to strive to always exceed targets
• Proven track record of managing complex projects, working and delivering to deadlines, leading the Channel team to meet deadlines
• A mathematical and analytical mind
• Highly organised multi-tasker with impeccable attention to detail
• Excellent communication, organisation, and presentation skills - Proven ability to influence, persuade and negotiate
• The ability to autonomously identify opportunities, generate ideas and formulate strategies
• Management and leadership skills: managing up, down and peer, a motivator
• Proven ability to develop client's business, be a trusted partner / consultant
• Ability to maintain visible presence with client senior management
  
  Croud is a global, full service digital marketing agency with a that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a for the second year in a row, and was named by PMW.
At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities. Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support. We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities., Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish. Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless! On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:
• 25 days holiday per year with the option to purchase an additional 5 day
• Discretionary annual performance based incentive
• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• Recruitment Referral Bonus
• Sale Commission
• Health & Wellbeing Contribution
• Ride to Work Scheme
• Railcard & Season Ticket Loan
• Home Office Equipment (chair and screen)
• Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee
• Enhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave.
• Life Assurance & Income Protection
• Medical Cash Plan
• Pension
• Learning & Development: Access to Croud Campus, curated third-party learning platforms, and an IPA Membership with subsidised training and events
• Peer Recognition: Through our "Bonusly" program
• Team Off-Sites & Social Events
• Year-round Holiday Celebrations
• Flexible Working Options
• A Day to Make a Difference
Standard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours). Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role. OUR VALUES At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities. We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:
• In it together - our value on integration, collaboration and outcomes
• Eye on the future - our value on futurism, creativity and passion
• Generous in spirit - our value on people, development and inclusion
• Do what you say - our value on integrity and accountability
• Make a difference - our value on purpose and impact
Department Locations Shrewsbury Remote status Hybrid Remote Current vacancies