Content Director

Salary not available. View on company website.

Nelson Bostock Unlimited, Soho, City of Westminster

Full time
Permanent
Onsite working

Posted today, 23 Nov | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

job Ref: 75c4bfe6a01d4144985f37a04224b238

Nelson Bostock Unlimited

Full Job Description

Develop comprehensive, insight- and data-driven content strategies and plan content journeys aligned with client business objectives, target audience, and creative platforms
Plan content journeys
Conduct audience research to understand their preferences, behaviours, and pain points
Interview SMEs to gain an understanding of products, propositions, trends, markets and audiences
Oversee the delivery of insight-backed propositions, messaging frameworks and creative platforms
Extract compelling editorial storylines from insight sources, including third-party and first-party data, and primary research
Work closely with cross-functional teams to create and deliver compelling, cohesive content experiences through the funnel, across various platforms and channels
Oversee and guide the creation of high-quality content that has a clear cohesive journey to nurture future and current customers across multiple channels including owned, paid, social, and email
Brief in creation of multimedia content assets with design team - static, motion, and digital
Review and provide actionable feedback on content copy and design
Use data and user feedback to gain insights into content effectiveness and audience engagement
Create measurement frameworks to evaluate the effectiveness of content programmes and explore new ways of evaluation in line with new platforms and tends

The ideal candidate will be experienced in the complexities of content strategy - audience-centric and data-led, with a passion for staying on top of content and social trends. They will combine this strategic thinking with excellent storytelling skills and an editor's eye for content craft. They're driven to make content that works to achieve clients' goals, and a proven track record in delivering or overseeing exceptional content work., Content strategy and delivery experience from a top agency, including leading on major pieces of business
Track record of developing best-in-class creative content work, and in growing business and pitching with success
Experience in managing content strategy and creation professionals
Deep experience in B2B lead generation and nurture strategies and techniques
A nose for a great story, and the ability to tell it through multi-stage content journeys
An editor's eye for content craft - marrying words, pictures and motion to tell richer stories and grab audience attention using various media formats
Experience of building relationships with clients, along with a proficiency in writing dynamic presentations and presenting with confidence
Confident use of tools for insight generation
Fluent use of content marketing tools and templates e.g. ecosystems, content pillars, customer journeys, SEO and optimisation across owned / paid / earned
Strategy writing / development - creation of compelling content / social / strategy proposals
Solid understanding of measurement and effectiveness frameworks, what the KPIs for a given campaign might be, and proxies for success. Clarity on how these are measured, and ability to discuss implications with clients

We are Nelson Bostock, one of the UK's leading technology, B2B and corporate public relations agencies and now part of Accenture Song. At Nelson Bostock, we build reputations by changing the conversation; creating markets, increasing understanding, shifting perception, cutting through the noise and leading influence. We are looking for an ambitious and innovative Content Director to join an established B2B planning and content team, working on high-profile client accounts and new business pitches.

The benefits we offer focus on better balance between work and personal life, rewarding all our dedicated employees, rejuvenating health, body and mind and career development. We understand that our people are what makes us excellent, just a snapshot of the extensive benefits package we provide to support you includes:
Holiday Entitlement - 25 days per year, increasing by one day per year after two years of service (up to a maximum of 30 days per holiday year)
Purchase Holiday - opportunity to purchase up to five additional days of annual leave per year
Birthday Day off
Christmas Office Closure (usually three days) - separate to holiday entitlement
Flexible Bank Holiday Days
Volunteering Day
Enhanced Maternity/Paternity/Adoption benefits
Pension Contributions
Social events