Content Specialist, Brand Marketing About Astellas: At Astellas we are a progressive health partner, delivering value and outcomes where needed. We pursue innovative science, focussing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions. We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage. Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn't a buzzword - it's a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division. We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies. We deliver the latest insights and real-world evidence to inform the best decisions for patients and their care-givers, to ensure the medicines we develop continue to provide meaningful outcomes. Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care. The Opportunity: You will be responsible for adding subject matter expertise for critical content lifecycle best practices and operations, ensuring omnichannel execution of tailored messaging to targeted audiences. Also responsible for following all global processes, will serve as a liaison and subject matter expert for global ways of working and other organization content capabilities including content planning, content creation such as modular content, content production, above-country MLR review and approval, and content distribution to ensure streamlined operations, efficiency, and compliance. As a Content Specialist, you will be a key working partner with many functions and stakeholders including medical affairs, global Medical/Legal/Regulatory (MLR) review team, affiliate marketing partners, external agencies, Omnichannel Strategy and Operations (OSO), Content Factory, and others as required. Hybrid Working: At Astellas we recognise the importance of balancing your work and home life, so we offer a hybrid working solution allowing time to connect with colleagues in person at the office alongside the flexibility to work from home; optimising the most productive work environment for you to succeed and deliver.,

• Ensure adherence to Astellas policies relating to Ethics and Compliance standards and interactions with Healthcare Professionals (HCPs), Healthcare Organisations (HCOs) and Patient Organisations (POs).
• Responsible to participate as partner in global content excellence initiatives such as Omnichannel Content Factory, MLR transformation, Modular Content, Global for Local co-creation, Journey development, etc.
• Lead global web content management, working with the Omnichannel Strategy and Operations (OSO) web channel team to support global and local instances of the New Astellas Pro Portal.
• Responsible for accounting for content and assets that meet the defined needs of target customer profiles leveraging insights and key messaging and claims as outlined in the Omnichannel Engagement Framework (OEF), or similar framework, and tagged within the content management system
• Clarify and seek guidance as required, and raise any concerns, in a timely manner, with relevant manager, which may include reference to the Ethics and Compliance Team and/or Ethics and Compliance Helpdesk.
  
  Substantial years of experience in content creation, copywriting, content localization and digital/omnichannel engagement within the pharmaceutical, life science industry or other highly regulated industries.
• Experience with data, analytics and insights with the ability to interpret data into meaningful information to help steer decision making.
• Experience in pharma brand team and content creation, and/or brand marketing including digital strategy, digital marketing, and other multi-channel and content delivery roles.
• Understanding of Veeva Products (e.g. PromoMats, CRM, Approved Emails and Remote Engage) and digital marketing platforms (e.g. websites, social media, banners).
• Excellent project, program, and portfolio management skills in a digital domain, with attention to detail, sense of urgency, and a solution-oriented mindset.
Preferred Qualifications:
• Previous omnichannel content experience within the pharmaceutical, life science, FMCG and/or other content rich marketing industry, or advertising/marketing agency.
• Experience with the Legal/Medical/Regulatory review process and local rules and regulations.
• Experience with oncology and/or other specialist products preferable.
• Innovative thinker with a finger on the pulse of the content and digital transformation initiatives.
• Knowledgeable of ongoing digital innovations, content & marketing technology platforms, and other workflow related programs.
Education:
• Educated to degree level or equivalent.