This is an exciting time for CRM at AllSaints. We have recently defined an ambitious CRM strategy, and this role will be key to its successful delivery. We are looking for an enthusiastic self-starter who is confident, eager to learn, and passionate about the industry and our business. As a CRM Executive, you will be part of the Global Customer Team, reporting directly to the Global CRM Manager. Your primary responsibility will be to build and execute a variety of CRM campaigns, primarily via email, to drive revenue growth, database retention and strengthen customer engagement. You will collaborate closely with our Digital Marketing, Digital Content, and eCommerce teams, contributing to the overall CRM strategy, lifecycle marketing, automated programmes, and database growth initiatives. This role is perfect for someone who enjoys creating engaging email and SMS campaigns, optimising customer journeys, and leveraging data insights to drive commercial success. Our mission is to build the most compelling relationship customers have with a fashion brand.WHAT WILL I BE DOING?

• Build and execute CRM campaigns via our ESP platform, primarily focusing on email, push notifications and SMS
• Support with broader campaign planning and execution, including content generation, A/B testing, image sourcing, and template selection
• Support your line manager by providing performance reports, using insights to refine and improve future campaigns
• Brief the in-house copy and design team, ensuring all creative assets align with brand guidelines. Provide constructive feedback to optimise content effectiveness
• Collaborate with Digital Marketing, Web, and Customer Experience teams
• Support and contribute to the ongoing development of the CRM strategy and bring fresh ideas to the table
• Stay up to date with CRM best practices and industry trends, ensuring AllSaints remains at the forefront of CRM innovation, particularly within the fashion sector
  
  Previous experience in a CRM Executive role is essentiaL
• Strong understanding of email marketing principles, customer segmentation, and lifecycle marketing
• Experience in building and managing email campaigns using tools such as Ometria, Bloomreach, Emarsys or Klaviyo
• Strong data analysis skills, with experience using Google Analytics and Excel
• Excellent communication and organisational skills, with the ability to manage multiple campaigns and projects simultaneously
• A proactive, customer-first mindset, always seeking ways to improve engagement and campaign effectiveness
• Confidence in critiquing creative assets and providing constructive feedback
• A positive team player, comfortable collaborating across multiple departments
If you are passionate about CRM, data-driven marketing, and building meaningful customer relationships, we'd love to hear from you!

At AllSaints we are in the business of feelings - making our customers feel cool and confident. If, like us, you believe in the power of a great outfit, we'd love to talk to you. We're a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.

Based in our East London Studios in vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location. Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.,
• A generous wardrobe allowance so that you can wear our beautiful clothes to work each day
• We are a disability committed certified employer
• Employee discount for you to spend with family and friends
• 25 days holiday increasing to 28 days after 2 years continuous service
• Bank holidays, birthdays and volunteering days off
• Access to dental cash plan & free virtual GP appointments through Aviva
• UNUM employee assistance helpline
• Life assurance cover
• Access to discounted gym membership and corporate discounts
• Hybrid working in our historic East London studios, working hours are 9-5.30pm
• Free, confidential, wellbeing and lifestyle support with Retail Trust
• Enhanced family leave benefits (neonatal, fertility, maternity, paternity, adoption, menopause)
• Health days for you to use either for physical or mental wellness
• Dedicated mental health support from our mental health first aiders
• Eye care vouchers, season ticket loans and much more!
#WeAreAllSaints Our aim is to develop truly diverse teams and create an environment where everyone feels respected, valued and able to give of their best whilst contributing to the success of our brand. We recognise the importance and strength of diversity and commit to providing equal opportunities to everyone in our employment and recruitment processes. We safeguard against any form of discrimination irrespective of gender, gender reassignment, marital status, race, ethnic origin, nationality, disability, sexual orientation, religion, gender identity, gender expression, transgender status or age. Even if you feel you don't tick all the boxes, we'd still very much like to hear from you. We want you to know that finding people who have a passion for our brand and are open to learning is incredibly important to us.