CRM Executive- Contact Lens Hub

As a CRM Executive, you will manage and execute CRM strategies across multiple global optical brands within the EssilorLuxottica eCommerce Contact Lens Hub division. You'll play a key role in driving customer retention, engagement, and lifetime value by developing personalized, data- driven campaigns. This role requires agility, collaboration, and a passion for creating impact across diverse international markets. Key Responsibilities: 1. CRM Campaign Management:

• Support the development and execution of global CRM strategies across email, SMS,
and other channels.
• Coordinate with the Head of Customer Retention to implement lifecycle and retention
campaigns, including onboarding, loyalty programs, re-engagement, and win-back initiatives.
• Localize and adapt campaigns to meet the needs of various global markets, ensuring
cultural relevance and compliance with regional regulations (e.g., GDPR). 2. Data-Driven Personalization:
• Use customer data and insights to create personalized messaging and offers, improving
customer segmentation and targeting.
• Collaborate with analytics teams to analyze campaign performance and make data-
driven optimizations.
• Ensure the CRM database is continuously enriched with customer behavior and
interaction data. 3. Collaboration with Cross-Functional Teams:
• Work closely with brand teams, eCommerce, digital marketing, and product teams to
align CRM activities with wider business goals.
• Coordinate with external agencies and partners to manage campaign assets and
execution.
• Liaise with customer support and product teams to integrate customer feedback into
CRM strategies. 4. A/B Testing & Reporting:
• Implement A/B testing for email campaigns, subject lines, and call-to-action (CTA)
variations to optimize engagement and conversion.
• Generate weekly and monthly reports on CRM performance, including KPIs such as
open rates, click-through rates, and conversion rates.
• Provide insights and recommendations to improve customer retention and overall
campaign effectiveness. 5. Customer Retention & Loyalty:
• Assist in the development of loyalty and reward programs to foster long-term customer
engagement.
• Help implement feedback loops and survey tools to understand customer satisfaction
and areas for improvement. 6. Compliance & Best Practices:
• Ensure all CRM campaigns are compliant with global and local data privacy regulations,
such as GDPR and CAN-SPAM.
• Stay updated on CRM and email marketing trends, technologies, and best practices,
incorporating them into EssilorLuxottica's CRM strategy


• 2-3 years of experience in CRM or email marketing, preferably within an eCommerce or
retail environment. Bachelor's degree in marketing, Business, or a related field.
• Experience working with CRM tools (e.g., Oracle Responsys, UNICA, or similar
platforms).
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent project management and organizational skills, with the ability to manage
multiple brands and campaigns simultaneously.
• Strong attention to detail and copywriting skills, ensuring accuracy and quality across all
communications.
• International experience or a willingness to work across global markets is a plus.
  
  At EssilorLuxottica, we are committed to empowering our people to grow and succeed. This is your opportunity to take your career to the next level, embrace new challenges, and continue making a difference.
We work for a brighter future, thinking today about the world of tomorrow. Don't miss the chance to shape your #FutureInSight with us! About Vision Direct & Lenstore: Vision Direct and Lenstore are the leading contact lens e-commerce platforms in Europe, and as part of EssilorLuxottica, we are on a mission to make quality vision care accessible and convenient for everyone. We are dedicated to delivering exceptional customer experiences and expanding our reach within European markets, particularly in France, Spain, and Italy. As a fast-growing part of EssilorLuxottica, we are scaling new heights in innovation, operational excellence, and customer service.


• Opportunity to make a meaningful impact at the intersection of healthcare and e-commerce
in a fast-growing European market.
• Competitive compensation package, including bonuses and benefits.
• Career growth and development within EssilorLuxottica's global network.
• A collaborative and innovative work environment in our London office.