Digital Communications Manager

The role holder will lead on day-to-day delivery of Active Travel England’s communications, digital and engagement function, performing a range of duties across digital communications, media monitoring, publications, website content management and stakeholder engagement.
Active Travel England’s key aim is that 50% of trips in England’s towns and cities are made by walking, wheeling or cycling by 2030. In order to achieve this, it is imperative that the agency works closely with government departments and agencies, local authorities, charities, developers, plus a range of private sector organisations. Active travel has a role to play in several government priority agendas including economic growth, levelling up, net zero and health. Effective communications and stakeholder management will be critical in achieving Active Travel England’s aims.
Working to the Senior Stakeholder Engagement Manager, the role holder will be required to be a digital, website development and content management, communications and engagement all-rounder, working effectively across a range of outputs. The post holder will need experience of digital content management as well as excellent communications skills and will be required to take part in an on-call rota for media enquiries.
The role holder will work closely with the regional engagement team, the planning team and the inspectorate team to ensure that local authorities feel supported and to flag any resources or tools needed to help them deliver effectively. Working to help produce tools and resources, alongside other members of the communications team, will also be required for this role.
The post holder will also be required to produce regular briefings for meetings and events as well as evaluation reports for Active Travel England’s senior engagement team and more widely for the Department for Transport. There will also be a requirement to fulfil event management responsibilities.
Your responsibilities will include, but are not limited to:
+ Daily content management of Active Travel England’s website and evaluating outputs on our social media platforms (X, Instagram and LinkedIn).
+ Delivering ATE’s digital communications strategy, including helping to create compelling content and considering how we can maximise reach.
+ Handling media requests, including being on-call outside working hours as part of a regular rota.
+ Evaluating communications and stakeholder engagement activity, collecting and analysing data, generating meaningful findings, and feeding them into the development of future plans.
+ Developing and hosting ATE’s webinar series, sourcing appropriate engaging speakers and maintaining high attendance rates.
+ Being responsible for all digital content, communications and engagement evaluation, including producing regular reports for the senior management team.
+ Leading on the ATE website development using the Drupal content management system.
+ Ensuring accessibility criteria is met across the whole range of communications.
+ Working flexibly as part of the Communications and Stakeholder Engagement team to take on projects and tasks as necessary to support colleagues, including event management.
+ Occasionally attending visits to support the CEO and Commissioner when needed to develop digital content.
+ Developing and managing digital communications, including social media, the new website, videography, imagery and brand.
For more information, please see the attached role profile., We'll assess you against these behaviours during the selection process:
+ Making Effective Decisions
+ Working Together
+ Delivering at Pace
We only ask for evidence of these behaviours on your application form:
+ Making Effective Decisions
+ Working Together

Technical skills
We'll assess you against these technical skills during the selection process:
+ GCS Core Competency: Insight
+ GCS Core Competency: Ideas
+ GCS Core Competency: Implementation, This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths, Experience and Technical skills.
As part of the application process you will be asked to provide a CV and the following ( Further details around what this will entail are listed on the application form):
A written behavioural example of 250 words per Behaviour (500 words in total), that provides evidence of you having demonstrated the following Behaviours and indicators:
+ Making Effective Decisions
o Present strong recommendations in a timely manner outlining the consideration of other options, costs, benefits and risks.
+ Working Together
o Encourage joined up team work within your own team and across other groups.
o Establish professional relationships with a range of stakeholders.
The sift will take place week commencing 25th November 2024.
Interviews/assessments are likely to be held week commencing 9th December 2024.
We will try to meet the dates set out in the advert. There may be occasions when these dates will change. You will be provided with sufficient notice of the confirmed dates.
The selection process will be designed specifically for the role. As a result, your assessment will include:
+ an interview
This interview will be conducted face to face at our York offices. Further details will be provided to you should you be selected for interview.
You’re encouraged to become familiar with the role profile, as you may be assessed against any of the criteria recorded within.
Your Technical Skills will be assessed against the Government Communication Professional Competency Framework, which can be found here.
The Department for Transport alongside other Government Departments recruit using Success Profiles. This means for each role we consider what you will need to demonstrate in order to be successful. This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.
For further information on Success Profiles visit our Careers website.
Reasonable Adjustments
As a Disability Confident Leader employer, we are committed to ensuring that the recruitment process is fair, accessible and allows all candidates to perform at their best. If a person with a visible or non-visible disability is substantially disadvantaged, we have a duty to make reasonable changes to our processes., Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.
A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.
Feedback will only be provided if you attend an interview or assessment.

Security
Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements
This job is broadly open to the following groups:
+ UK nationals
+ nationals of the Republic of Ireland
+ nationals of Commonwealth countries who have the right to work in the UK
+ nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
+ nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
+ individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
+ Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in a new window)

Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Do you have first-hand experience of website content management and digital communications?
Do you have the ability to collaborate with various stakeholders?
Do you have excellent project management skills and communications skills?
If so, we would love to hear from you!, + First-hand experience of website content management and digital communications and experience of using Drupal content management system.
+ Excellent oral and written communication skills.
+ A great ability to collaborate with various stakeholders and work effectively as part of a multi-disciplinary team.
+ Excellent project management skills in planning and delivering communications and stakeholder engagement plans and events to agreed timelines.
+ The ability to manage competing priorities, working to tight deadlines.
+ Excellent verbal and written communication skills demonstrated across a mix of disciplines and channels.
+ Experience of handling high profile issues and influenced senior internal and external stakeholders.
+ Experience of building effective relationships and networks with external partners.
+ Worked in a press office, website team or similar communications role.
In addition to having the confidence and experience to deliver excellent communications across a range of areas. You will:
+ Have opportunity to show your creativity and enthusiasm to come up with new ideas and deliver them.
+ Be able to see projects through from beginning to end, even when things get hard.
+ Work on projects across the organisation, taking into account different needs and views.

Alongside your salary of £42,848, Active Travel England contributes £12,413 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits. We offer generous annual leave, attractive pension options, flexible working, inclusive working environments and much more to support a healthy work/life balance.
Find out more about what it's like working at Active Travel England Active Travel England - Department for Transport Careers.