Digital Marketing Specialist

Job Description We're hiring a Digital Marketing Specialist to join our Global Performance Marketing team. This role focuses on driving new customer acquisition by optimising digital performance and enhancing the customer journey across Sage.com. You'll contribute to improving engagement and conversion on the website by collaborating with cross-functional teams to refine the digital funnel. This is a great opportunity for someone with around four years of hands-on digital marketing and SaaS e-commerce experience, who is highly analytical, enjoys working across website performance and data insights, and has a strong ability to translate data into actionable recommendations that drive performance improvements., Drive digital performance by optimising the marketing funnel and aligning website activity with strategy to boost acquisition, engagement, and conversion.

• Develop and execute marketing and trading initiatives to achieve performance targets.
• Support daily website activities, including pricing, merchandising, product launches, and promotional execution.
• Collaborate with the digital marketing team to align SEO, PPC, Paid Social, and Affiliate strategies.
• Identify and implement opportunities to enhance website performance and user experience.
Enhance the digital customer experience by identifying opportunities to refine website design, functionality, and navigation.
• Conduct regular site audits to identify issues and improve the customer journey.
• Collaborate with experimentation teams to test and implement website enhancements.
• Utilize insights to optimise website layout, content, and conversion paths.
• Support performance leads in improving KPIs related to engagement and conversion.
Data Analysis & Reporting: Leverage data analytics to uncover insights, track performance, and inform digital strategy.
• Analyse website data to identify trends, performance gaps, and growth opportunities.
• Develop and maintain daily, weekly, and monthly reports with clear performance insights.
• Provide data-driven recommendations to enhance digital marketing effectiveness.
• Build an understanding of customer behaviour to guide future strategy and decision-making.
Cross-functional Collaboration & Insights: Work across teams to align priorities, share insights, and drive strategic initiatives.
• Present actionable insights and recommendations to key stakeholders.
• Facilitate regular insights sessions and ensure prompt reporting on key metrics.
• Collaborate with leadership to define focus areas and translate data into business strategies.
• Monitor external market trends and competitor activity to inform business decisions.
  
  You bring hands-on experience in digital or SaaS e-commerce marketing and can demonstrate how you've contributed to performance improvement
• You're confident working with website performance data and comfortable turning insights into clear, practical actions
• You're familiar with digital funnel metrics, self-service purchasing behaviour, and key SaaS performance indicators, and understand how these influence user experience and conversion
• You've worked on B2B, B2C, or SaaS e-commerce websites and understand how to spot opportunities to improve the user journey or conversion
• You've collaborated with cross-functional teams and know how to manage projects and priorities in a structured way
• You're organised, analytical, and curious-always looking for ways to make the digital experience better
• You can communicate clearly with stakeholders and enjoy sharing insights that support business decisions
  
  Sage supports small and medium-sized businesses to thrive with AI-powered accounting and financial management software. Knowing that over six million customers around the world rely on our solutions drives us to keep innovating - so they can continue growing. Sage Copilot is just one example: https://www.sage.com/en-gb/sage-copilot/#features
What's in it for you?
• Build and develop your career at a well-established, global SaaS company, contributing to products ranked #1 for customer satisfaction for ten years running
• Broaden your international professional network by working with globally diverse, customer-focused teams who are driven by innovation, bold thinking, and results
• Thrive in a workplace that reflects our values (Human, Trust, Bold, Simplify), supports hybrid working (with two days from home), and encourages you to give back through Sage Foundation - with 40 paid volunteer hours a year to make a difference.
  
  Video: https://www.youtube.com/watch?v=TCMtTYUUiuU
• Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top-up by Sage (8+8+2% = 18% total contribution).
• 25 days of paid annual leave with the option to buy up to another 5 days
• 8 bank holiday days
• Paid 5 days yearly to volunteer through our Sage Foundation
• 50% income protection
• Holiday buy + sell
• Comprehensive health, dental, and vision coverage
• Work away scheme for up to 10 weeks a year
• Ongoing training and professional development
• Hybrid working
• Healthy Mind app membership
• Access to various helpful memberships for finances, health and wellbeing
#LI-CH1 Function Performance Marketing Country United Kingdom Office Location Newcastle Work Place type Hybrid Advert Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/ Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE