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• Lead all on-site customer acquisition and retention activities. Drive performance across various channels to increase engagement and conversions on the website, with a focus on SEO, CRO, CRM, and other site-driven strategies.\n
• Work closely with the performance marketing team to analyze trends and optimize the user journey.\n
• Use data insights to drive ongoing improvements across both paid and organic channels, ensuring alignment between website activities and marketing campaigns.\n
• Oversee content creation and management on the site, ensuring all pages, product descriptions, FAQs, and blogs are engaging, accurate, and aligned with the brand's voice.\n
• Manage site experiments, A/B testing, and data-driven decision-making to improve conversion rates. Continuously monitor website performance to identify opportunities for improvement.\n
• Identify key areas for enhancing the customer journey, improving site speed, content accuracy, and user experience.\n
• Develop and optimize landing pages and website content that align with the brand's image and drive conversions, while adhering to best practices in design and accessibility.\n
• Utilise web analytics tools (e.g., Google Analytics, Heap, Clarity, Search Console, SemRush) to track site performance, identify trends, and inform decision-making. Execute the site's SEO strategy to attract organic traffic.\n
  
  3+ years of experience in an Ecommerce or digital marketing role.\n
• Strong knowledge of on-site optimization, SEO, CRO, CRM, and content management.\n
• Solid understanding of CRO and SEO techniques to optimize the customer experience.\n
• Experience in a fast-paced retail environment.\n
• Proactive, solution-oriented mindset with a focus on driving results.\n
  
  This company is a leading player in the retail industry, known for offering a wide range of high-quality products that meet the everyday needs of their customers. As a customer-focused business, they strive to continuously improve and deliver exceptional online shopping experiences. With strong growth and a commitment to innovation, they aim to stay ahead of the curve in the competitive retail landscape.