EO Head of Media Efficiency

Why join our team? At Samsung Electronics Europe, you will be part of a dynamic and innovative environment where your ideas will shape the future of technology and digital transformation. As a globally recognised leader in electronics and innovation, we are on a journey to deliver premium experiences to our consumers across our multi-touchpoint ecosystem. The Head of Media Efficiency is responsible for helping the European region deliver against Samsung's vision of a consolidated and standardized global media investment approach. The role is responsible for supporting the global drive towards improving media efficiency and delivering a premium customer experience at every touchpoint. This role serves as a central point of contact for media across Europe, working with partners globally, regionally, and locally. This is a unique opportunity to lead ground breaking initiatives, collaborate with top tier professionals, and advance your career in a culture of excellence, creativity, and inclusion. Role and Responsibilities Your key responsibilities Media Efficiency Leadership

• Regional Lead for Media Efficiency
+ Act as the primary point of contact for media efficiency across Europe, ensuring all subsidiaries deliver against global media efficiency targets while driving regional optimisation strategies.
• Strategic Governance & Performance Monitoring
+ Develop and implement efficiency driven processes for digital and traditional media channels, including ATL, OOH, Radio, and Print. + Analyse performance trends across subsidiaries to identify underperformance, uncover root causes, and implement data driven improvement strategies at regional and subsidiary levels.
• Global Media Performance Dashboard (GMPD) Development & Enhancement
+ Support the development of the global media performance dashboard (GMPD) by facilitating data validation, access management, and requirements gathering. + Influence the GMPD enhancement roadmap, ensuring European needs are incorporated into global media efficiency tracking.
• Media Efficiency KPIs & Benchmarking
+ Implement standardised media KPI and measurements for the European region, ensuring alignment with Samsung's business objectives. + Coordinate the implementation of strategic suggestions, monitor progress and measurable improvements.
• Communication & Senior Stakeholder Engagement
+ Provide regular performance reports and subsidiary insights to senior management, including subsidiary presidents, highlighting key actions and progress. + Lead the European media efficiency narrative, influencing global media strategy and advocating for the Europe's needs at HQ level. Process Innovation & Efficiency Optimisation
• Develop Scalable & Automated Processes
+ Identify inefficiencies in media buying, reporting, and optimisation workflows, streamlining operations to improve speed, accuracy, and effectiveness. + Lead automation initiatives that enhance campaign planning, performance tracking, budget allocation, and optimisation.
• Standardise & Scale Best Practices Across Europe
+ Implement consistent media efficiency frameworks across all European subsidiaries, ensuring standard methodologies are coordinated into daily operations. + Develop media planning and execution playbooks to ensure alignment between subsidiaries, European Office, and HQ.
• Drive Innovation in Measurement & Attribution
+ Implement advanced attribution models and incrementality testing to improve access to media performance and return on investment. + Collaborate with data and analytics teams to develop measurement frameworks that support real-time decision-making.
• Optimise Budgeting & Media Investment
+ Introduce AI driven forecasting models and predictive analytics to improve budget allocation and return on investment. + Lead the implementation of performance based media buying approaches, ensuring swift investment decisions based on real time performance insights. Media Partner Management
• Maximise Strategic Partnerships
+ Work closely with key global and regional media partners, including Google, Meta, and others. + Ensure partners drive innovation and business growth through tailored partnerships and pilot programs. + Ensure our partners deliver effective media buying practices and premium customer experiences at every touchpoint. + Hold partners accountable for delivering measurable results that align with Samsung's business goals.
• Global Digital Deals (GDD) Optimisation
+ Support the European media team in maximising value from GDD (Global Digital Deals), governing and influencing $174M in investments (including Nordics, Italy, and Portugal). + Ensure spend is aligned with business priorities, optimising investment in high value pilots and initiatives. Supplier & Agency Management
• Optimise Multi Vendor Media Operations: Work within a complex, multi agency ecosystem, managing key agencies and delivery partners such as Starcom, Mindshare, Cheil, and SDSE.
• Performance Oversight & Accountability
+ Ensure media agencies deliver maximum value and efficiency through rigorous performance tracking and governance. + Identify areas for optimisation, develop action plans, and monitor progress, ensuring agencies continuously improve and align with Samsung's strategic goals. Stakeholder Management
• Lead Media Efficiency Initiatives Across the Europe
+ Drive collaboration across Brand Marketing, D2C, PR, CMI, and Planning, ensuring cross functional alignment on media efficiency strategies.
• Executive Level Engagement
+ Communicate progress, improvement plans, and central initiatives to subsidiary senior management, ensuring agreement and execution. + Act as the primary link between European subsidiaries and HQ on media efficiency topics, advocating for regional priorities and aligning local execution with global mandates.
• Global & Regional Influence
+ Represent the European region in global media forums, ensuring Samsung's global media efficiency strategy reflects the Europe's unique challenges and opportunities.,
• Ensure all of European region delivers against global media effectiveness KPIs.
• Deliver meaningful savings for media investment for reinvestment into other media initiatives.
• Build strong partnerships with European subsidiaries, ensuring alignment and effective execution of strategies.
• Position Samsung as a leader in media through driving best in class media buying techniques and delivery.
The interview process
• 30 min initial interview with media team
• If successful, follow up interview with media lead, likely supported by a task.
  
  A blend of strategic, analytical, and technical strengths, with a strong focus on delivery and the ability to influence collaborators
• Strategic problem solver with a proven ability to develop and implement strategies across all paid media channels
• Working knowledge of ATL media planning and buying across all paid media channels including traditional and digital.
• Working knowledge of paid media adtech including Google Marketing Cloud (GA360, GA4, Looker, DV360, Google Ads), Meta, TikTok, Snapchat, Linked In, Pinterest, X, feed integration solutions (eg Intelligent Reach).
• Data-driven approach with expertise in bringing to bear customer insights for decision-making.
• Outstanding abilities in communication and collaboration, with the capacity to influence customers at all levels.
• Strong leadership skills with the ability to inspire and manage cross-functional teams.
• Innovative and adaptable, with a passion for driving continuous improvement.
• Implemented European-wide data-driven, multi-touchpoint marketing plans across digital channels to drive Acquisition, Retention & Loyalty
• Strong background in collaborating with regional teams and aligning local and global objectives.
• Strong agency / team management skills; comfortable leading multi-cultural teams, providing both strategic and hands-on operational feedback and evidence of getting results.
• Experience in media auditing is beneficial but not essential.
• Experience in the consumer electronics or retail industry.
• Proficiency in data analytics platforms and tools.
• Dynamic and adaptable mind-set to thrive in a fast-paced, evolving environment.
• Strong problem-solving skills and resilience to navigate complex challenges.
  
  Benefits of working at Samsung include
• Hybrid working - 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Car allowance
• Pension contribution
• Three volunteering days each year
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal
• Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency
• Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need