Head of Conversion Marketing

White City, London - expectation is 2 days in the office., The Head of Conversion Marketing will lead a team who are responsible for impactful, innovative marketing activity, leveraging our brand, services and content, in order to drive lower funnel marketing outcomes, ensuring that ITV remains relevant, talked about and watched by millions every day. The person in this role will need to work closely with colleagues in our Insight, Media, Creative, Delivery and Publicity teams, working collaboratively to create impactful, relevant communications which resonate with viewers. A close working relationship with other business areas, including Editorial & Product teams, will also be vital, working collaboratively and building marketing's reputation as an engine for growth. A passion for viewer insight and effectiveness is key in this role, with a focus on ensuring marketing investment is cutting through in an increasingly competitive market.

• Work with the Marketing Planning Director to agree the overall shape of the annual marketing plan and how lower funnel activity fits within that to drive 'conversion' outcomes.
• Develop the 'conversion' plan for the year, identifying an overall approach, key audiences and specific tactics which can work hardest to drive lower funnel marketing outcomes (such as Monthly Active Users and Subscription Starts).
• Lead the Conversion Marketing team in the successful execution of these plans, ensuring all activity is aligned with our overall strategy, built around clear insight and creatively impactful.
• Lead the Conversion Marketing team, ensuring the whole team is set up to develop best in class activity, including working collaboratively with colleagues in the Media, Creative and Delivery teams.
• Work with the Marketing Insight team to ensure the latest audience and market insights are embedded in all marketing briefs.
• Work with the Insights and Media teams (and external partners) to identify and put in place the tools and techniques required to deliver targeted, relevant marketing at scale.
• Work closely with the Head of Brand to ensure all marketing activity delivers against our brand positioning and tone of voice.
  
  Evidence of ability to develop best in class targeted marketing activity which engages audiences, makes ITV feel relevant and ultimately converts into viewing and subscriptions.
• Evidence of ability to build strong stakeholder relationships and able to influence effectively including defending unpopular decisions.
• Understanding of all types of media, with particular experience and specialism in digital and data marketing techniques.
Other things we're looking for (key criteria)
• Strong communication skills with the ability to set a clear plan and mobilise teams to execute against this.
• Leadership skills focused on setting a clear, ambitious vision and then delegating and coaching teams to execute the plan.
• In depth knowledge of the UK TV marketplace and ITV's position within it, including the latest changes in viewing trends and content discovery.
  
  This role sits in the M&E Marketing team and plays a vital role in leading the team developing lower funnel marketing activity which drives ITV business KPIs across Broadcast and Streaming.
  
  Flexible working with a range of options
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
More about our benefitsCorporate Teams Working smart and working fast, we're behind the most talked-about brands. Discover more about the teams making sure everyone at itv has a life outside of work. Find out moreWhat is the magic of ITV? It starts with a simple love of television. Watching it, creating it, talking about it. Whether it's daytime or primetime, for downtime or anytime. We're inspired by our audiences. Who helps shape what we make. Standing shoulder to shoulder with them. Because what matters to them, matters to us. Starting conversations. Winning hearts. Changing minds and sometimes even society itself. Big or small, what we make makes an impact.