Head of Sales & Marketing
Diageo, West Acton, Ealing
Head of Sales & Marketing
Salary not available. View on company website.
Diageo, West Acton, Ealing
- Full time
- Permanent
- Onsite working
Posted 4 days ago, 23 Mar | Get your application in now to be included in the first week's applications.
Closing date: Closing date not specified
job Ref: ed14f3683e7241f29907e71320782215
Full Job Description
- Achieve targets in customer acquisition, yield/occupancy management, sales, revenue, and profit targets
- Work closely with the Diageo GB teams to agree OBY contribution to GB Annual Operating Plan
- Lead ATL/through-the-line campaigns and ensure effective execution by working with external agencies, internal cross-function partners, and our OBY F&B operating partner
- Analyse the performance and value of marketing plans, campaigns, new product launches, brand activations and seasonal promotions
- Develop an end-to-end digital strategy to meet commercial targets and deliver on Guinness Brand objectives. Take full ownership of the OBY website to ensure that it meets clearly defined performance metrics.
- Lead the Data and CRM strategies and plans for OBY to ensure that the business both collects high quality, opted in data, and designs CRM campaigns to drive repeat visits or repeat retail spend
- Develop a programme of annual events that lead to cut through in culture and communion in a way that OGCD (Only Guinness Can Do) and that support the local community
- Work closely with the Marketing/Brand, Innovation, Retail and Finance teams to develop products and experiences that grow quality sales and support brand saliency Key Stakeholders
The role reports into the Managing Director, GOGBL, and is part of the GOGBL Leadership Team. The role holder will need to build a relationship and work closely with relevant colleagues responsible for the growth strategy in Guinness and the wider Diageo GB team.
Direct job link
https://www.jobs24.co.uk/job/head-of-sales-marketing-124813960