Manager, Merchandising EMEA

The Merchandising Manager is responsible for maximizing the full potential of content on Discovery+ with particular focus on the UK & Ireland experience. This role reports to the D+ EMEA Market Lead. Your Role Accountabilities…

• Operational
• Responsible for executing day-to-day operations of Homepage in UK & Ireland as well as overseeing strategy and execution of local originals merchandising and other local content and country-specific differences in UK & Ireland
• Responsible for execution of select pan-European pages within the platform on other D+ and MAX markets in cooperation with the broader EMEA Merchandising team
• Power user of Site Builder (our Content Management System)
• Collaborates with Merchandising Analysis & Insights team to receive the right data to inform merchandising decisions
• Supports other merchandising team members on troubleshooting, diagnosing, and making sure high priority impact issues are being followed through by the correct teams and solved in a timely manner
• Partner with the UK/EMEA Sports team on strategy and page construction across relevant pages
• Support the TNT offer. Work collaboratively with Sports Merchandising team with a focus on dual viewership
• Acts as a Merchandising primary point of contact for the local stakeholders from the Marketing and Content team
• Collaborate with the Labs Team using the self-service data tool, work to refine the existing MAX product by testing rail placement and configurations to maximize user engagement and create a more engaging experience.
• Strategy
• Adapts Global and EMEA Merchandising strategies with an eye to make it relevant to local audiences
• Create strategy for all top entertainment priorities coming out and reports back to leadership on progress. Work collaboratively with local stakeholders.
• Leverages merchandising strategies to improve content discoverability, minutes/impression, impression efficiency, content diversity, and other relevant KPIs that improve the engagement/retention of subscribers and the performance of content on D+. Leads initiatives to improve key metrics.
• Uses data to drive decisions; shares actionable insights and recommendations with the Global Merchandising team as well as other stakeholders
• Makes connection points with local market stakeholders and stays in sync and connected to the pulse of the market to leverage zeitgeist moments into content discovery opportunities
• Actively participates to overall strategy through cross-team collaboration, sharing successful curation strategies that can be used outside their primary page
• Provides recommendations for improvements in any aspects relating to day-to-day merchandising performance and operations, including product features and operational workflows
  
  English language fluency
• Passionate about all things content: Expert knowledge of local content, deep familiarity with WBD's catalog, strong familiarity with competitor's content generally
• Data-Driven: Comfortable analyzing data and using it to optimize our work: level of effort vs consumer impact. Demonstrated evidence of implementing shifts in strategy based on quantitative evidence, working command of evolving performance metrics.
• Consumer first approach: Tenacious focus on the consumer, delivering seamless and delightful experiences, connecting them with their favorite content
• Operational Excellence:
• Relentless pursuit of operations and work-flow efficiency
• Proficiency in digital merchandising operations and workflows with a commanding knowledge of various merchandising tools and CMSs
• Ability to quickly learn, assimilate, and train others on new processes and product innovations.
• High self-initiative with the ability to work well under pressure and with minimal supervision
• Interpersonal Excellence:
• If internal hire, working relationships with Scheduling, CS&A, Programming, Marketing, CRM, Content Ops, Enterprise Metadata, and Image teams; comfort collaborating with functions including Executive, Product, Data, Engineering, And Data / Reporting
Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

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