Marketing and Segmentation Analyst
Informa PLC
Marketing and Segmentation Analyst
Salary Not Specified
Informa PLC, North Southwark, Southwark
- Full time
- Permanent
- Onsite working
Posted 1 day ago, 25 Sep | Get your application in today.
Closing date: Closing date not specified
job Ref: ef1711b66a9640498c01dd568d38d5ed
Full Job Description
- Using analysis of past promotional campaigns to help target most responsive and most suitable people from Informa's database
- Utilising internal database to target relevant segments for content and promotional marketing campaigns - factoring the type of content and messaging in relation to the likely responsiveness of people targeted, to improve conversion rates
- Help to drive database structure and coding to allow effective segmentation in ways that reflect the digital and in-person interactions of our audience
- Develop and maintain promotion templates required for optimal marketing campaign processes
- Provide leads for the sponsorship team and finding optimal ways to reach the best leads through our internal database and external tools such as LinkedIn Sales Navigator
- Support telemarketing efforts through provision and prioritisation of leads to help maximises sales
- Manage the database build process to help ensure responsive and relevant prospects are targeted in future marketing campaigns
Analytical mind with strong numeracy skills - Well organised and detail oriented
- Technically capable but with excellent communications skills
- Self-motived, resourceful with lots of initiative and desire to learn
- Curious and driven to understand data, trends and performance and use the data to improve future performance
- Prior experience of working with databases is useful
- Strong interpersonal and communication skills to deal with CET team members, marketing managers and senior marketing leaders
Informa Connect, part of the FTSE100 Informa Group, is a global live events and digital content specialist connecting professionals with knowledge, ideas and opportunities. Informa Connect run around 800 events each year in over 60 countries, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses in Global Finance, Life Sciences and in a number of other specialist markets.
Just as no two days are the same, at Informa we recognise that no two people are the same, putting diversity and inclusivity at the heart of what we do. This doesn't happen by chance. We actively work to create a shared culture. It's a place where individuals bring their own experience and insights to discover new opportunities and build a varied career. We want you to thrive as part of a fantastic community. We champion you. Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include: - Learning and development plan to assist with your career development
- 25 days annual leave, 4 days for volunteering and a day off for your birthday!
- Competitive Benefits
- Work with high quality specialist products
- Bright and friendly staff who are all "expert's experts" and additional training and development for helping you achieve your career aspiration
- Share-Match options - become a shareholder
- Regular social events and networking opportunities