We are looking for a results-focused, enthusiastic, and forward-thinking PPC Executive to join the central marketing team at The Citation Group. Working within a team of digital delivery specialists, you will help drive forward the PPC strategy and support the Acquisition and Experience Leads with the creation and delivery of the overall digital strategy. You will have experience in managing large and small budgets, working with senior stakeholders, and possess a detailed understanding of digital marketing analytics and what the numbers mean to a business. You'll be joining a fast-growing team and will have the opportunity to work across multiple brands and be part of a business set to triple in size over the next three years. We're a 5x Times Top 100 Employer, and we pride ourselves on being a workplace where individuals thrive. If you're ready to take the next step in your career and want to work somewhere where you'll really make a difference, this is the role for you. What you will do:

• Manage and optimise Google Ads and Microsoft Ads accounts across multiple brands within and outside the UK.
• Create and manage new/existing marketing campaigns across multiple brands to generate leads and hit KPIs.
• Work alongside Heads of Marketing to ensure targets are met and tasks are completed in a timely manner.
• Review analytics, make recommendations and produce reports to analyse with the Digital Lead
• Work alongside the internal SEO/digital experience team to maximise synergies.
• Work alongside Marketing and Dev agencies to continually optimise campaigns and improve performance.
• Use Salesforce and HubSpot CRM to track successes and inform changes.
• Understand the full sales cycle and the value of PPC leads within that sales cycle.
• Have an excellent understanding of data and an ability to quickly parse complex reports to identify trends and key information.
• Setup A/B tests to drive incremental performance uplifts.
• Create and optimise paid social campaigns across Meta and LinkedIn., Birthday Bliss: Your birthday isn't just another day on the calendar; it's YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.
• Post-Wedding Bliss: Newlyweds, we've got something special for you too! Extra weeks of holiday to bask in the glow of post-wedding happiness.
• Growing Families: We're all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.
• Healthcare cash plan: Your well-being is our priority. That's why we offer private healthcare to ensure your peace of mind and keep you feeling your best.
• Pawternity Leave: Welcoming a new furry friend? Enjoy a day off on us to give your new cat or dog the ultimate welcome home experience!
• Community Days: Looking to give back? Take a day off to volunteer and make a positive impact in your community or support your favourite charities.
Join us at Citation, where success comes with unbeatable perks and a culture that truly celebrates your achievements!


• Previous PPC & Paid Social experience in a Digital Marketing role or digital agency environment
• Proven experience in generating large volume lead generation activity and achieving maximum ROAS
• Strong Google Analytics 4 knowledge and channel marketing analytics
• Knowledge of e-commerce / digital P&L
• Excellent communication skills and the ability to make commercial decisions based on insight and analysis
• Ability to use data to analyse performance and make recommendations
• Experience of working alongside agencies
• Knowledge of Google Tag Manager and conversion tracking
• Comfortable using CMS applications
• Knowledge of CRO and how to optimise landing pages
  
  We are the Citation Group. We offer colleagues and clients an opportunity they will not gain at many other businesses. We are interested in growth, investment and service excellence.