Principal AdTech Go-To-Market Specialist, Amazon Ads

Serve as the voice of the customer and sales teams to our product organizations, defining and prioritizing global sales needs to influence product development decisions.
- Develop and implement comprehensive GTM strategies and sales plays for both existing and new AdTech capabilities, focusing on areas such as data/identity solutions, supply optimization, AI/ML-driven bidding, and advanced measurement and reporting tools.
- Own the end-to-end process of delivering strategic plans, from initial conception to successful execution and performance analysis.
- Drive sales enablement initiatives, ensuring our global sales teams are equipped with the knowledge and tools to effectively communicate the value of our AdTech solutions.
- Collaborate with Product Marketing to craft compelling narratives and positioning for our AdTech offerings.
- Analyze market trends, competitive landscapes, and customer needs to identify new opportunities for growth and innovation in the AdTech space.
- Develop and maintain strong relationships with key stakeholders across global sales, product, and marketing teams to ensure alignment and drive successful outcomes.
- Leverage data-driven insights to inform strategic decisions and demonstrate the impact of AdTech initiatives on key business metrics.

The ideal candidate will be an industry veteran with deep expertise in all facets of AdTech, including both buy-side and sell-side technologies. You'll be responsible for shaping our go-to-market strategies, influencing product roadmaps, and driving demand generation initiatives that propel Amazon Advertising's growth in the competitive AdTech landscape., Experience developing strategies that influence leadership decisions at the organizational level
- 10+ years of developing, negotiating and executing business agreements experience
- 10+ years of professional or military experience
- Bachelor's degree

At Amazon Advertising, we're at the forefront of innovation in the advertising and eCommerce intersection. We're seeking a seasoned AdTech expert to join our Sales GTM organization as a Principal AdTech GTM Lead. This role is crucial in bridging the gap between our global sales teams and product development, driving adoption of of AdTech advertising solutions., Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.