Product Manager

The Product Manager is responsible for developing and executing portfolio and platform strategies for Advanced Access Devices and PIVC platforms, ensuring alignment with global and regional guidelines. This role oversees the product life cycle from commercialization to discontinuation, including registration requests, with support from PLC operations at the cluster level. Additionally, the Product Manager crafts and implements relevant value propositions and portfolio strategies based on market segments and channels. By leveraging expertise in branding, marketing communication, and market planning, they drive deep market and customer insights, consolidating competitive intelligence to enhance the overall portfolio's success. Key responsibilities include translating portfolio strategies into localized content, optimizing sales support, and ensuring effective customer engagement tools. The Product Manager provides product training, pricing guidance, and strategic input on portfolio development while managing campaign planning, execution, and forecasting. Additionally, they support opportunity management and performance tracking through KPIs and milestones, ensuring successful commercialization and market positioning. Working closely with omnichannel specialists and customer-facing teams, they play a crucial role in driving product success and competitive advantage., As a leading manufacturer and supplier of products that are used daily in healthcare, the Medication Delivery Solutions (MDS) team provide a wide range of products for injection and infusion therapy, regional anaesthesia and closed medication management., The Product Manager is accountable for portfolio/platform strategies and tactics development and execution in line with global and regional guidance, for Advanced Access Devices and PIVC platforms owning the product life cycle from commercialization to discontinuation ownership, incl. registration requests, supported by PLC operations at cluster level. Also, translates and develops relevant value proposition and overall portfolio strategy by segment / channel and provides marketing expertise through specific set of skills and knowledge, e.g. branding, marketing communication, product and portfolio management, market planning and execution, develop and apply deep market and customer insights and consolidate insights on overall portfolio and competitors. Main responsibilities will include:

• Portfolio/platform strategies and tactics development and execution in line with global and regional guidance.
• Develop and apply deep market and customer insights and consolidate insights on overall portfolio and competitors.
• Translates and develops relevant value proposition and overall portfolio strategy by segment/channel.
• Localizes and develops portfolio-relevant content and materials / optimizes sales support, including tender criteria value drivers and positioning to win.
• Ensures relevant tools to drive customer engagements.
• Provides training on products and applications, key supporting evidence and general product expertise.
• Provides pricing guidance to customer-facing teams in line with global and regional guidance.
• Drives campaign planning and execution based on segmentation and targeting aligned with overall solution offers and regional campaigns, working closely with the Cluster omnichannel specialist.
• Supports planning process and opportunity management.
• Portfolio demand and forecasting guidance/performance management and tracking, including FSA
• KPI / milestones tracking for portfolio scope.
• Upstreams input on portfolio development.
• PLCM - from commercialization to discontinuation ownership, incl. registration requests, supported by PLC operations at the cluster level
  
  Minimum of 3 years in product and/or marketing management in MedTech/Life Sciences
• Bachelor's degree in business or marketing
• Proficient in technical marketing foresight
• Experience working in a large matrix organization is a plus
• Good analytical and strategic skills
• Must be a skilled communicator with fluent presentation skills.
• Committed to achieving goals and taking responsibility for tasks to achieve results
• Ability to influence without authority, using relationships and networks within the BD matrix to influence strategies within the region, cluster, country level
• Clinical experience preferred
  
  BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities., To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.