Product Marketing Lead

Collaborate with the product management team to provide leadership and expertise on how best to explain and position Bokus products and capabilities internally and externally
Support the sales enablement needs of a global sales team, with best-in-class materials and sales training designed to scale the companys revenue generation; delivering content for sales and marketing activities including (but not limited to): sales presentations, RFI/RFPs, customer/industry events, award/event applications, product workshops, etc.
Continuously collect data and information concerning Bokus latest products and capabilities and adapt it for various external channels including (but not limited to): sales, account management, account based marketing, brand marketing, public relations, investor relations, analyst relations, employee recruiting, industry thought leadership events, etc.
Design and execute a content program that both establishes Bokus thought leadership in fintech and payments while also generating customer demand
Develop and maintain educational programs and assets to keep employees, partners, and customers informed of the latest developments in payments.
Keep abreast of industry news, sharing relevant and notable articles amongst employees and stakeholders while selectively editorializing certain stories when doing so will help promote Bokus interests in public channels and forums.
Assist marketing with content that will help elevate and sustain a high level of engagement and share of voice between Boku and the public around payment and fintech topics.

3-5 years product marketing experience, ideally in fintech.
Strong commercial acumen, with the ability to translate complex technical information into customer-friendly, commercially viable messaging.
Proven experience creating and executing go-to-market strategies for B2B products, with a demonstrated ability to drive revenue growth through strategic marketing initiatives.
Experience developing sales playbooks or go-to-market strategies, including creating sales enablement materials such as presentations and toolkits.
Ability to work independently and take ownership of projects from start to finish in a proactive and hands-on manner.

Boku Inc. (BOKU.L) is the leading global provider of local mobile-first payments solutions. Global brands including Amazon, DAZN, Meta, Google, Microsoft, Netflix, Sony, Spotify, and Tencent rely on Boku to reach millions of new paying consumers who do not use credit cards with our purpose-built payment network of more than 250 local payment methods that reach 7 billion accounts across 65 countries. Every year, Boku processes over $9 billion in value for our customers. Incorporated in 2008, Boku is headquartered in London and San Francisco and has employees in over 39 countries around the world, including Brazil, China, Estonia, Germany, Ireland, Japan, Singapore, and the UAE. Boku is a truly global company that takes pride in its diversity and thriving equal opportunity workplace.Job Title: Product Marketing Lead
Reporting to: Head of Product Marketing
The Team
The primary goal of the product marketing team is to enable the commercial and marketing teams with high impact messaging and materials to reinforce Bokus brand identity as a local payment leader, expert, and innovator.