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Senior Digital Marketing Manager - ABM and Vertical Marketing

Adobe, Reading

Senior Digital Marketing Manager - ABM and Vertical Marketing

Salary not available. View on company website.

Adobe, Reading

  • Full time
  • Permanent
  • Onsite working

Posted 6 days ago, 8 Mar | Get your application in now to be included in the first week's applications.

Closing date: Closing date not specified

job Ref: 9ca4c6dc7d2c4f098f6ad237ea2188ea

Full Job Description

  • Develop and complete highly personalised digital 1:1 ABM campaigns for strategic enterprise accounts, aligning closely with sales and account teams
  • Leverage intent data, firmographics, and behavioral insights to tailor messaging and digital experiences to key accounts
  • Collaborate with web, content and field marketing teams to build custom landing pages, dynamic ads, and personalised email nurtures for targeted accounts
  • Use platforms to implement and measure campaign efficiency
    • One to Few Vertical Marketing:
  • Develop and implement industry-specific digital marketing campaigns targeting key verticals (e.g., financial services, manufacturing, retail)
  • Complete industry-specific multi-channel digital marketing campaigns using paid media and email
  • Act as the bridge between the centralised EMEA digital marketing team and regional field marketing teams, ensuring alignment on messaging, audience targeting, and campaign execution
  • Support regional teams with digital amplification of events to drive high-value engagement
  • Provide field marketing teams with digital expertise, strategy and insights
    • Performance Tracking & Optimisation:
  • Track and analyse campaign performance, engagement metrics, and contribution to pipeline and revenue
  • Optimise campaigns using A/B testing, personalisation tactics, and real-time adjustments based on data insights
  • Report on important data and insights to collaborators, showcasing return on investment and campaign efficiency

    We are seeking a highly skilled, motivated and detail-orientated Senior Digital Marketing Manager to drive strategic 1:1 Account-Based Marketing (ABM) and 1:few Vertical Marketing campaigns for key enterprise accounts. This role will work closely with regional field marketing, marketing operations and Data & Analytics teams to deliver personalised, high-impact marketing programmes that drive engagement, pipeline, and revenue growth.
    • The ideal candidate has a deep understanding of enterprise B2B marketing, account-based strategies, digital personalisation, and vertical-specific messaging. They use data to make decisions, are passionate about achieving goals, and can work effectively in a diverse, dynamic setting.,
  • Proven experience of B2B digital marketing, preferably in enterprise software, SaaS, or technology industries
  • Proven experience in ABM and vertical marketing with a track record of driving engagement and pipeline from key accounts
  • Strong understanding of digital channels including paid media, LinkedIn, programmatic advertising, and email marketing
  • Hands-on experience with Demandbase, Marketo, Salesforce and PowerBi preferred
  • Experience working with regional field marketing and sales teams in a highly collaborative environment
  • Excellent analytical skills with a data-driven approach to campaign optimisation
  • Strong communication and collaborator management skills
  • Creative thinking and a passion for innovation and testing
  • Proactive, flexible and enthusiastic approach to work
  • Excellent social skills with the ability to communicate to a variety of people
  • High level of accuracy and attention to detail
  • Well organised with the ability to prioritise tasks and manage time effectively

    Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
    • We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity: From the moment you wake up in the morning until you go to bed at night consider the media you consume, the adverts you see, the apps you use, the websites you browse and almost all of the shopping you do online throughout the day. Chances are that every single one of those interactions, every single one of those experiences, was touched by an Adobe product. Though our Adobe's Experience Cloud family of integrated products - powered by the Adobe Experience Platform - we enable the world's leading B2C and B2B companies transform their customer journeys and deliver stand out digital experiences at every touchpoint., As our many awards will tell you, at Adobe you'll be immersed in an exceptional work environment that is recognized around the world. You'll be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog, https://blog.adobe.com/en/topics/adobe-life and explore the fantastic benefits we offer at Rewards.adobe.com. Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.

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