Senior Legacy Marketing Manager

Demonstrate empathy and understanding for the issues faced by older people A, I Build collaborative relationships with both internal stakeholders and external partners, including agencies and fulfilment partners, to maximise campaign impact. A Build collaborative and productive relationships with key stakeholders across the organisation, including Brand, CRM, and Individual Marketing to enhance supporter lifetime value and opportunities for cross marketing and building internal understanding of legacies. A, I Build positive and collaborative relationships across the Age UK network including nations and local Age UKs to promote gifts in wills. I

If you have solid experience in delivering integrated multi-channel marketing campaigns and have proven to be a motivated leader who can inspire others to achieve ambitious goals, we are keen to hear from you!, Solid experience in delivering integrated multi-channel marketing campaigns, utilising the most effective channel mix to ensure we're targeting the right individuals with the right message at the right time. A, I Proven experience in delivering Legacy and/or mid-value individual giving programmes, including prospecting, pipeline development, and relationship management A, I Experience in growing supporter lifetime value through effective stewardship and engagement strategies. P Skills and Knowledge Strong leadership skills, with the ability to manage and inspire a team to achieve ambitious goals. A, I Experience of using data and insight to drive performance optimisation and improvement. I, T Excellent project management skills, with the ability to plan, prioritise, and manage multiple campaigns simultaneously. A, I A strong understanding of Fundraising Codes of Practice and Guidelines A, I

It's an exciting time to join the Age UK Legacy team - our Legacy Management team have been shortlisted for 'Legacy Administration Team of the year' in the Smee & Ford Legacy Awards. Age UK is recruiting for a Senior Legacy Marketing Manager to lead a high-performing marketing team to plan and deliver, Legacy marketing campaigns, managing budgets, performance analysis, pipeline development, and relationship management of our Legacy supporters. In this impactful role, you will take proactive accountability for the development and delivery of the Legacy journey from prospect & considerer stage to pledger, creating bespoke journeys for our audience segments.

• Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme
• Excellent pension scheme, life assurance, health cashback plan and EAP
• Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan
• Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
• Blue Light Card Scheme
• You Did It Awards recognition awards from £100-250.