Senior Marketing Activation Executive - ROW | LOOKFANTASTIC

As a Senior Marketing Activation Executive specialising in marketing outside of the UKIE, you will play a pivotal role in developing and executing marketing strategies that drive brand awareness, engagement, and sales growth across middle-eastern regions. You will collaborate closely with cross-functional teams to implement effective marketing campaigns, promotions, and initiatives tailored to the unique characteristics and preferences of consumers in these countries. This position requires a creative thinker with a strong understanding of beauty trends, consumer behaviour, and digital marketing channels.,

• Develop and update comprehensive localised marketing calendar(s) outlining weekly/ monthly activation plans and timelines for each region, aligned to the global plan.
• Create localised activation plans for global campaigns, feeding in market relevance to global brand/marketing teams and briefing in relevant needs (eg asset translation).
• Develop and execute cross-channel marketing activations for seasonal / customer events and key trading moments, working with channel leads across social media, email, influencers, affiliates and more.
• Coordinate with internal teams and external partners to ensure seamless execution of marketing activities in each country.
• Conduct regular market research and competitor analysis to identify market trends, consumer behaviours, pricing strategies and promotional activations within relevant beauty markets.
• Analyse market data and insights to inform marketing strategies and campaign development specific to each country.
• Identify and establish strategic partnerships with relevant stakeholders, influencers, and organisations to amplify brand presence and reach.
• Support Global Marketing Manager on negotiating and managing partnerships to maximize mutual benefits and achieve marketing objectives in each market.
• Conduct regular reviews of activation plans and results, identifying areas for improvement and optimisation.
  
  Degree in Marketing, Business, or a related field.
• 1-2 years of experience in marketing activation, campaign management, or brand marketing, with a focus on markets outside of the UK.
• Strong understanding of consumer preferences, cultural nuances, and market dynamics in these countries.
• Strong understanding of digital marketing channels, including social media, email, and influencer marketing.
• Creative mindset with a passion for the beauty industry and staying updated on trends.
• Excellent communication and interpersonal skills.
  
  at THG (View all jobs)
UK, Manchester About THG We're a fast-moving, global technology group that specialises in taking brands direct to consumers. We're home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity. We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry. Life at THG Beauty We're home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Ameliorate and Grow Gorgeous - all of which are loved and trusted by millions of fans worldwide. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It's an incredibly exciting time to be joining the team.


• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
Other Perks
• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Up to 50% staff discount on THG brands.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.