Student Recruitment Officer

The Communications, Marketing and Recruitment (CMR) Directorate plays a central role in telling the Goldsmiths story to our key audiences. Our CMR Strategy is aligned to four institutional objectives (a distinctive academic portfolio and approach to teaching and learning; research engaged in real world problems; promoting Goldsmiths as a cultural hub; and preparing students for the future job market). The Directorate covers internal communications, media relations, strategic communications, brand and design, digital website, video and social media), marketing, business partnering, and UK and International recruitment. Colleagues are encouraged to be ambitious, committed to the learning and development of themselves and others, keen to work across conventional boundaries, and driven by the desire to play their part in the delivery of an excellent student, colleague and external audience experience. UK Student Recruitment team The UK Student Recruitment team is committed to providing advice and guidance to prospective students and their parents and supporters. The team also works closely with teachers and careers advisers at schools and colleges, with a focus on working with post-16 and mature students. Through the activities, events and projects they develop and deliver, they strive to encourage students to apply to Goldsmiths, regardless of their background. www.gold.ac.uk/schools-and-colleges, The Student Recruitment Officer works on a range on initiatives and projects with different audiences. The schools and colleges liaison work is focused on developing effective, sustainable working relationships with careers advisers and subject teachers, who work predominantly with post-16 and mature students. This area of work covers digital and print communications (such as GoldNetwork, our monthly enewsletter) and devising and delivering on-campus, off-campus and digital/online events. Some of the school events are delivered solely by the UK Student Recruitment team, some are delivered in partnership with academic departments. Project-based work is focused on developing student-led interest and connecting individual students with Goldsmiths. Current projects for the team include the Year 12 master classes delivered through Goldsmiths Taster Days and Channel Talent, Young Writer Competitions, and large-scale HE and careers fairs organised by providers such as UCAS and UK Uni Search. As well as working with members of the team, this role also works with current students. This can be ad hoc (recruiting and training a student to attend an offcampus school event) or a short-term work placement in which an ambassador is providing admin or project support. Although this role has a focus on event and project delivery, the functions that underpin a good project are equally important - market research, an understanding of the audience, data collection and management, budget management, safeguarding, effective team working, adapting to change, and evaluation and reflection. As a member of the UK Recruitment Team, this role is also involved in the delivery of a number of Goldsmiths events including campus tours, undergraduate and postgraduate open days and applicant days, Clearing, and graduations. Main duties:

• Contribute to the annual planning process and prepare fully-costed project plans
for initiatives that deliver the UK Recruitment Team's strategy and objectives. Monitor and review project plans during the year, maintaining accurate financial information.
• Develop effective and sustainable relationships with selected UK schools and
colleges that will generate applications to Goldsmiths' undergraduate courses. The focus of this work will be post-16 and mature students but, depending on the school, may include work with some pre-16 groups.
• Develop effective relationships and collaborative recruitment projects with
academic departments, and professional services teams that work with schools and colleges and prospective students, such as Widening Participation and Student Marketing and Events.
• Devise and deliver a range of on-campus, off-campus and online/digital events
that are designed to meet audience needs (students, parents, teachers), connect academic departments with teachers and schools, and engage prospective students with Goldsmiths. Ensure that good safeguarding practices are embedded in all event and project delivery.
• Prepare fully-costed integrated marketing campaigns (print, digital, social) for
projects to ensure they meet their objectives for audience development. This includes identifying media, writing copy, and sourcing image assets (photography, video).
• Represent Goldsmiths at recruitment events across the UK, including large-scale
HE fairs such as UCAS and UK Uni Search. This will include delivering presentations and providing information and advice on progressing to higher education and studying at Goldsmiths.
• Collate and analyse qualitative and quantitative data to provide market insight into
recruitment trends and patterns, and audience behaviours. Evaluate and review activity against UK Recruitment Team objectives.
• Maintain accurate contact information for teachers and advisers. Comply with
Goldsmiths' policies re. GDPR, data management and protection.
• Devise and deliver training sessions and briefing materials for students and staff
colleagues, who are involved in project and event delivery.
• Support the work of the Communications, Marketing and Recruitment
Directorate including support for key events including open days, applicant days, clearing, graduation, campus tours, and online events. General duties:
• In addition, you will be required to undertake any other duties as may
reasonably be required.
• At all times to promote the activity of the CMR Directorate by building effective
relationships with internal and external stakeholders.
• At all times to carry out your responsibilities with due regard to the College's
Code on Equality and Diversity and the Discrimination, Bullying and Harassment policy
• At all times to help maintain a safe working environment by attending training as
necessary and following the College's Health and Safety Codes of Practice and Policy Please note: This role will include some out of hours work (early mornings, evenings and weekends). You may also be asked to attend events in different parts of the UK, and some of these may require an overnight stay. The UK Recruitment Team currently have a hybrid working pattern and staff manage their time between working from home and working on campus. Currently, this role will involve a minimum of 2 days per week on campus.

A bachelor's degree or equivalent A, CDesirable Criteria 1 - QualificationsA current driving licence A, CEssential Criteria 2 - ExperienceAt least two years of experience of working within student recruitment, higher A, Ieducation outreach or a charity, community group or other organisationfocussed on education or outreachExperience of planning and managing a calendar of activity, and delivering A, Iprojects and events involving a range of stakeholders (eg academicdepartments, schools and colleges)Experience of designing activities to meet the needs of a defined audience, A, Iand devising and delivering a marketing campaign (print or online) toengage the audience in the activity.Experience of managing project budgets, following financial procedures, A, Imaintaining accurate financial records, liaising and negotiating withsuppliers.Significant experience of working collaboratively in an online workingenvironment (eg MS Teams, Sharepoint, Google Workspace) and co- A, Icreating resources with colleagues.Desirable Criteria 2Experience of using online and digital event and meeting platforms (eg A, IZoom, AirMeet, GoogleMeet, MS Teams Live)Experience of using the Higher Education Access Tracker (HEAT) Adatabase.Essential Criteria 3 - KnowledgeComprehensive and current working knowledge of the UCAS application A, Iprocess and UK undergraduate student funding and financeUnderstanding of current issues, challenges and opportunities that affect A, Istudents, and the Higher Education sectorCurrent working knowledge of GDPR and good practice in data protection and A, Idata management.Current working knowledge of safeguarding practices for in-person and A, Ionline/digital environments.Essential Criteria 4 - SkillsExcellent communicator: you will be experienced and confident in adapting A, I, Tmaterials for, and engaging with, a variety of audiences (eg students, maturestudents, parents, careers advisers, subject teachers, heads of sixth form,community groups).Able to develop and sustain effective and supportive working relationships A, Iwith internal and external stakeholdersA proven ability to deal with a varied and complex workload, including the A, Iability to organise your own workload, prioritising a variety of tasks whileworking under pressure and to strict deadlines. You will have the ability towork independently and as a committed team member, working on owninitiativeAbility to adapt to change quickly and positively A, IAble to interpret qualitative and quantitative data to provide reports and A, Imarket insights that further knowledge and understanding.Essential Criteria 5 - OtherExperience of proactively advancing equality for diverse student and / or staff A, Icommunities (for example, people of colour, disabled people, people ofdiverse faith backgrounds, LGBTQ+ people and other marginalised groups)Willingness and availability to travel extensively throughout the UK A, I

Goldsmiths, University of London is a world-leading centre of educational excellence where ground-breaking research meets innovative teaching and thinking. We're looking for inspiring and talented people to help build on our global reputation while also growing personally in a true learning organisation. As a college we are working to tackle inequality in all its forms and are working to promote equality on grounds of race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity, and caring responsibilities. We are keen to attract candidates from diverse backgrounds who share our commitment to creating an inclusive culture in which all students and staff can thrive.


• Competitive salary
• Working in Zone 2, with fantastic transport links and interest free travel to work
loans
• Excellent annual leave entitlement plus additional closure days at Christmas and
Easter
• Membership of USS or LPFA pension scheme, dependent upon grade
• Maternity, paternity, shared parental leave and adoption leave
• Contractual sick pay provision
• Access to an Employee Assistance Programme, offering 24/7/365 confidential
and free advice, support, and information service on a range of personal, family, or work-related matters.
• Free eye tests
• Cycle to work scheme
• Wellbeing initiatives
• On-site dining facilities
• Access to University of London facilities such as Senate House Library