Systems Integration Lead

A key leadership role within MindShare's Ford Media team, the Systems Integration Lead is responsible for shaping and driving the media strategy in alignment with Ford's Business Solution and electrification vision. This role is integral in ensuring media plays a proactive role in future-proofing Ford's data, analytics, and automation capabilities while delivering on Ford's short-term sales goals., The successful candidate will act as a strategic partner across WPP and Mindshare teams, including media strategy, analytics, channel activation, creative, and automation, ensuring that Ford receives best-in-class media support that is both future-focused and results-driven.,

• Provide strategic oversight for digital transformation projects, identifying operational and technological gaps and developing comprehensive plans to address them
• Lead stakeholder engagement, driving alignment and adoption of new data, analytics, and automation initiatives across Ford's media ecosystem
• Own the roadmap for integrating automation tools that enhance analytics-driven decision-making within the digital activation team
• Develop and oversee the implementation of a scalable automation strategy to drive efficiencies in campaign execution, reporting, and optimisation
• Steer the adoption of MindShare's media planning tool (MAP), ensuring adherence to data best practices while facilitating training and support
• Lead integration of advanced analytical models (MMM, MTA, DCO, etc.), ensuring they power Ford's media strategy effectively
• Collaborate cross-functionally to ensure seamless knowledge-sharing, alignment, and education between global and local teams
• Act as the key connector between the client and internal teams, ensuring alignment between business objectives and media execution., KEY PRINCIPALS FOR SUCCESS
• Lead and inspire a high-performing team, ensuring alignment with business objectives and growth ambitions
• Drive transformation by identifying opportunities for automation, process improvement, and technology adoption
• Ensure Ford's media strategy is future-proofed through data-driven insights, automation, and AI-driven approaches
• Foster an environment where innovation, collaboration, and continuous learning thrive
• Deliver best-in-class media solutions that not only meet but exceed client expectations
• Maintain strong relationships with internal and external stakeholders, ensuring effective collaboration and alignment
PERFORMANCE MEASURES
• Supporting the Mindshare teams delivering excellence in project management, deliverable output and client satisfaction
• Informed teams - measured via 360 and informal feedback
• Client satisfaction via formal and constructive feedback
• Strong relationships with all key contacts via 360 and informal feedback
• Involvement in internal projects (Including driving the team culture)
• Demonstrating skills and behaviour's as outlined above, leading by example
• Quality of work delivered by you and your team and Performance against client objectives
  
  Substantial media experience with a strong understanding of data-driven marketing and automation
• Expertise in digital media, analytics, and automation, with experience at both local and global levels
• Proficiency in data visualization tools (e.g., Power BI) and automation solutions for media planning and reporting
• Strong client-facing communication and presentation skills, with the ability to distill complex data into actionable insights
• A deep understanding of media performance measurement frameworks, including MMM, MTA, and dynamic creative optimization (DCO)
• Ability to translate marketing challenges into technology-driven solutions that enhance media performance
• Proven track record in successfully driving the adoption of new technologies and automation within teams
Attitude
• A strategic thinker with the ability to navigate complex ecosystems and drive transformation.
• Passionate about data, automation, and analytics with a strong problem-solving mindset
• A confident and influential communicator who can manage multiple stakeholders and drive alignment in ambiguous situations
• A future-focused mindset with a curiosity for emerging media technologies, automation, and AI-driven strategies
• A natural storyteller who can translate data and technology concepts into compelling business narratives
• A collaborative leader who fosters a culture of innovation, learning, and continuous development
  
  Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here., Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer. Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London - a great space to hang out with colleagues and friends! We also offer an extensive training programme to help guide your career development, there's a wide range of options to suit everyone at all levels of your career.