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Salary not available. View on company website.
Intercontinental Hotels Group, Windsor, Windsor and Maidenhead
- Onsite working
- Full time
- Permanent
Posted today, 13 Mar
Job ref: 61f7e8a979c34145b486303a99bba312
Full Job Description
In this exciting new role, reporting to the Director of Paid & Owned Media, Europe & EMEAA, you'll drive IHG's marketing strategies across Europe. You'll lead performance reviews across paid and owned media, consolidate media recommendations, and provide insightful reporting for various commercial campaigns. Here's a sneak peak of what the role involves:
- Develop and deliver timely paid and owned media plans for commercial needs, new hotel launches, and inter-regional travel activations.
- Prepare and present media planning recommendations based on commercial briefs and collaborate with teams to gather insights and optimise performance.
- Serve as the main point of contact for inter-regional travel, managing travel trends, demand, and seasonality, while coordinating cross-regional media strategies.
- Attend campaign briefs, ensure smooth coordination of responses, and share performance reports post-campaign.
- Coordinate marketing strategies for key markets, sharing trends and insights with leadership.
- Support strategic business needs, including new brand launches, with media planning and performance analysis.
We're seeking candidates with extensive experience in marketing media planning and execution, across both digital and traditional channels, with a strong emphasis on paid and owned media. Ideally, you'll come from a hospitality background or a large multinational organisation. We're looking for someone with advanced digital acquisition skills and a strong grasp of the full funnel marketing ecosystem, who thrives in managing budgets with precision and impact. You'll be a strategic thinker who loves to push boundaries, always curious to explore new ways of driving results while maintaining a keen sense of urgency. The ideal candidate is a master at turning data into actionable insights, confidently presenting recommendations, and influencing key stakeholders across a dynamic and complex business. With exceptional organisational skills, a sharp eye for detail, and a passion for accuracy and accountability, you'll be a driving force for success in this role!
