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Salary not available. View on company website.
Simplyhealth, City of Westminster
- Onsite working
- Full time
- Permanent
Posted 1 week ago, 15 Apr
Job ref: bce394e8110b41e3afae9e6e81dc8747
Full Job Description
Our Marketing team is the engine driving business growth. Through impactful customer journeys and data-led insights, they create opportunities with both new and existing customers. By harnessing brand strength and leveraging marketing technology, they build a high-quality pipeline and power performance through smart, efficient execution. Sound like an exciting place to be? It is - and now, we're looking for a Head of Marketing to lead this dynamic team and accelerate growth across our Simplyhealth and Denplan brands. This is a critical leadership role reporting to our Sales & Marketing Director. You'll be a senior member of the leadership team, shaping our go-to-market strategy and ensuring everything we do puts the customer at the centre. You'll lead the charge in building a marketing engine that's deeply connected to the product, driven by data & customer insights, and obsessed with our customers. You'll work closely with our Product, Sales and Service teams to ensure our messaging resonates, our users are engaged, and our growth is sustainable.,
- People leadership of the marketing function covering campaign strategy and execution, proposition design and development, digital trading and engagement, and event strategy and execution that leverages enhanced customer insights and increased brand awareness to deliver a high-quality sales pipeline
- Setting and executing the marketing strategy, enabling a significant improvement in digital and sales conversion through innovative approaches and the effective utilisation of marketing technology
- Building a high-performing team covering campaign strategy and execution, proposition design and development, digital trading and engagement, and event strategy and execution
- Balancing the optimisation of existing routes to market (intermediary, corporate) alongside creating and growing new channels (digital, direct, B2B2C)