Head of Marketing
EF Education First Ltd., Skirbeck, Boston
- Full time
- Permanent
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EF Education First Ltd., Skirbeck, Boston
- Onsite working
- Full time
- Permanent
Posted today, 5 Apr
Job ref: 4eab67d71a26423a98717761bc22ff1f
Full Job Description
Head of Marketing (France) EF is looking for an exceptional marketing leader to drive our ambitious growth in France. You will lead a multi-channel marketing strategy spanning digital, brand, partnerships, and offline marketing. If you are a data-driven, strategic, and hands-on leader who thrives in a high-impact role, we want to hear from you., Are you passionate about digital marketing and strongly goal-oriented? We are looking for a Head of Digital Marketing who is dynamic, proactive, and curious to lead our marketing investments in France. In this role, you will have the opportunity to:
- Unleash your creativity
- Analyze data
- Design targeted campaigns You will be at the heart of our mission to connect with more learners, working in a dynamic atmosphere while shaping our digital future. Please note that this role is fully on-site. Our onsite policy enhances collaboration, company culture, and faster decision-making. Working together in person fosters creativity, spontaneous idea-sharing, and stronger team connections, which we believe is essential for success. The everyday working language in our Paris office is French, however this role requires excellent command of the English language as well to communicate with Global Leaders and Stakeholders. Full fluency (speaking, reading, writing) in both languages is required. Please submit your CV in English. CVs in French will not be considered. Responsibilities You will drive a high-performing marketing team and own the marketing strategy, balancing performance marketing, brand storytelling, and offline activation to drive demand and revenue growth.
- Manage a team of 10+ marketers, fostering a culture of growth, creativity, performance, and data-driven decision-making
- Develop and execute innovative digital strategies to enhance brand awareness and engage our audience in new ways.
- Manage paid campaigns, SEO/SEM, email marketing, and social media to turn traffic into leads and followers into brand ambassadors.
- Work closely with product, sales, and global marketing teams to align your vision with our objectives.
- Use data to measure performance, refine strategies, and exceed expectations.
- Ensure our content and messaging resonate with the local audience while maintaining the brand's global identity.
- Oversee marketing budgets, ensuring optimal allocation of resources.
- Collaborate with agencies, media, and influencers to expand our reach.
- Stay ahead of market trends, customer feedback, and competitor actions.
- Organize events, webinars, and sponsorships to bring the EF brand to life.
- Define and execute a full-funnel marketing strategy that combines performance marketing, brand building, and offline activations to drive business growth.
- Own the lead generation and customer acquisition strategy, ensuring an optimal marketing mix across paid digital, organic, brand, and partnerships.
5-10 years of experience in marketing, both digital offline - Minimum 5 years of experience leading a team
- Passionate about marketing and cutting edge concepts in digital marketing
- Data-driven and results-oriented - you love both spreadsheets and creative ideas
- A natural leader, you are comfortable in a dynamic and collaborative environment
- Experienced in creating engaging campaigns and generating leads
- Strong understanding of the French digital market
- Proven ability to lead multi-channel marketing strategies (performance, content, CRM, social, offline, and brand activations).
- Strong analytical mindset, able to connect marketing activities to lead generation and revenue impact.
- Experience in high-growth, competitive industries (e.g., travel, education, consumer services).
- Deep understanding of the French media landscape, including digital, influencer marketing, and traditional media.
- Fluent in French, which is used daily in the office
- Fluent in English, required for global meetings
Work in the heart of Paris with a vibrant and creative team - Opportunities to travel internationally
- Discounts on EF programs for Staff and Staff Friends and Family
- Free use of EF Hello: a premium Language Learning App
- Tuition Reimbursement for continued Education
- Be part of a mission-driven company that transforms lives through education
- Team events, kick-offs, and Holiday Parties About EF Education First Openness to the world and cultural understanding are key qualities for a successful journey. Since 1965, we have helped millions of learners travel, discover new cultures, and live unique experiences. Our immersive educational programs-focused on languages, travel, cultural exchange, and academic learning-turn dreams into international opportunities. By joining EF, you become part of a multicultural community active in over 50 countries, with hundreds of schools and offices worldwide. Our mission is to open the world through education. No matter your background or passions, we welcome you and hope you will share this vision with us. EF is proud to be an equal-opportunity employer, committed to inclusion and belonging, regardless of origin, gender, age, religion, parental status, identity, or experience. Founded in Sweden in 1965, EF has schools and offices around the world, with regional headquarters in Boston, London, São Paulo, Tokyo, Zurich, and more. EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to criminal background and/or reference checks, as applicable. EF Education First
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