Communication Strategy Setting and Planning

Leads and creates communications strategy and planning efforts. Provides thought leadership to strengthen Microsoft's position as a trusted partner. Develops innovative campaigns while generating momentum for Microsoft's offerings. Mentors others in the execution of tactics to support overall strategy, ensuring consistency of voice across messages and channels and participates in business planning discussions as appropriate.
Translates value proposition into effective communications strategies and storytelling that resonate with target audience(s) and understands, segments, and targets audience needs and adapts communications strategies accordingly.
Scales messages appropriately for a given effort, including expertise in the levers to use to achieve scale and planning for scale from the outset. Embeds diversity and inclusion (D&I) throughout strategy and execution.
Oversees and guides the development of the exec comms strategy for an executive leader, internal and external communications.
Leads the architecting, development and creation of a leader's and a leaders leadership teams (LTs) platform and voice, aligned to team, business, and organizational objectives.
Oversees strategic communications budget and planning efforts for team and organization and a coordinated organizational approach to managing exec social strategy for their exec.
Monitors, tracks, and analyzes the impact of and responses to messaging for a given issue; creates responsive materials as needed and engages others appropriately in responsive efforts. Leverages insights to inform data-driven proactive approaches.
Gathers, leverages, and synthesizes data to guide insights and iterate solutions. Sets metrics and key performance indicators (KPIs) to evaluate effectiveness at outset; evaluates and adjusts as needed.
Identifies, develops, and implements measures to evaluate effectiveness and to iterate as content, platforms, and desired outcomes evolve and communicates findings based on measurement strategy; recommends and implements improvements accordingly.
Oversees and guides strategy development internally for employee communications.
Drives an over-arching cadence of communications and platforms (top of mind, town hall other internal initiatives) for an organization/geography.
Leads an organizational approach to creating communications and developing platforms to inform and facilitate employee communications, including determining comms priorities.
Oversees content and storytelling that is current and aligned with internal and external relevant corporate guidance and the adoption and use of new technology and tools to help facilitate two-way dialogue between leaders and employees and strategic communications budget and planning efforts.
Takes responsibility for the bill of materials and ensures alignment to the strategy and adherence to business objectives and creates ideas for and develops collateral materials (e.g., decks, posts, talking points) for use in a range of communications initiatives and events.
Makes cause and effect connections to ensure content is consistent across the channels with which Microsoft is connected to a given audience and understands how audience is being addressed by others and the appropriateness of formats (e.g., Webinars, podcasts, posts, core materials for field) for one-to-one (1:1) and one-to-many (1:many) engagements.
Takes responsibility for whole bill of materials and experiences
Modifies narratives in real time based on reaction/response; tests effectiveness of messaging.
Manages Executive Communication materials
Prepares for and follow ups CVP Partner and Customer Engagements and leads efforts to coach and prepare executives for external speaking opportunities or other outlets of communication.
Advises internal partners on press approach and build trust through transparency and responsiveness that positively impacts relationships with press and influencers. Collaborates with communications colleagues to ensure consistency of One Microsoft messaging of executives.
Takes action to address potential reputation risk issues and leads proactive engagement across Public Relations, Analyst relations, Investor Relations, Global Diversity and Inclusion, and Issues Management minimizing the need for reactive comms.
Advocates and creates visibility for issues. Anticipates potential scale of impact and takes strategic action accordingly. Follows up to ensure effectiveness of efforts and course correct where necessary. Participates and coordinates internally with partners to recommend strategic messaging during critical incidents (e.g., responses to rumors, leaked information, health/life threats).
Drives collaboration with others on the development and production of communications materials and deployment of communications tactics.
Identifies opportunities to enhance reputation and perception and develops content accordingly, including correcting inaccuracies when they occur.
Leads stories across local, area, and corporate teams in fresh ways that generate positive perceptions towards Microsoft.
Collaborates across teams to develop and drive story telling opportunities by using data and insights. Leads teams to develop and drive stories in fresh ways that generate positive perceptions towards Microsoft.

Bachelor's Degree in Business, Marketing, Communications, Finance, or related field AND Strong and demonstrated Executive level Communications, Marketing Operations, Field Operations, Program Management, Project Management, or related experience OR equivalent experience.