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Head of Customer Trade Ma...

Salary not available. View on company website.

Booker Group plc, Wellingborough

Full time
Permanent

Apply on company site

Posted 1 week ago, 22 Mar

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Head of Customer Trade Marketing

Salary not available. View on company website.

Booker Group plc, Wellingborough

Onsite working
Full time
Permanent

Apply on Company Website

Posted 1 week ago, 22 Mar

Job ref: edd8af2fe58a4c89b86c4bbc1e80853f

Booker Group plc

Full Job Description

Deepening the understanding of customer behaviors across retail and catering, leveraging CRM data and market research.
Developing tailored, segment-specific loyalty programs, such as rewards for high-frequency caterers and volume discounts for retailers.
Monitoring competitor activity and market trends to proactively adapt strategies and maintain a competitive edge.
Leading trade promotions, POS materials, and digital campaigns (email, social media, e-commerce) designed specifically for retail and catering audiences.
Partnering with the Digital Team to enhance B2B platforms, including click-and-collect for retailers and bulk ordering tools for caterers.
Ensuring brand consistency across all touchpoints while adapting messaging to address sector-specific challenges (e.g., cost efficiency for caterers, foot traffic for retailers).
Guaranteeing brand consistency across all marketing materials while tailoring messaging to the specific needs of each sector.
Developing and executing trade promotions, loyalty programs, and seasonal campaigns to drive footfall and increase sales.
Leading initiatives to capitalize on the growing catering sector and drive expansion.
Building and nurturing relationships with catering associations and industry influencers to elevate the brand's authority and presence in the market.
Managing a multi-million-pound budget and optimizing spend across all marketing channels.
Tracking key performance indicators (KPIs) such as sales growth, customer acquisition, campaign ROI, and market share.
Reporting performance results to senior leadership, providing actionable insights for continuous improvement.
Commercial and strategic business acumen to identify opportunities and risks across our Marketing and Digital offering, creating a co-ordinated strategic approach that delivers competitive advantage for Booker
Designing marketing strategies across multiple propositions
Customer understanding and empathy to build and co-ordinate the communication of our propositions that ties our different channels together for customers
Marketing campaign development to deliver compelling customer-focused campaigns across different media channels
Digital communication skills to ensure that our communications strategy uses, and keeps pace with digital media
Ability to develop a company narrative to build a coherent and compelling overall comms strategy across all channels and stakeholders
Delivering marketing strategies to B2B customers

Join Booker's dynamic team, where innovation, strategy, and creativity come together to shape the future of wholesale marketing. As Head of Customer Trade Marketing, you'll lead exciting initiatives that drive success across both Retail and Catering sectors.
Designing and implementing trade marketing strategies for both retail (focusing on independent retailers, convenience stores, and hybrid B2B/B2C models) and catering (targeting pubs, restaurants, hotels, and event planners).
Aligning campaigns with the unique needs of each sector, such as seasonal promotions for retail and menu-driven solutions for catering.
Collaborating with Sales, Product, and Operations to ensure seamless and effective execution across both sectors.

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