3 Temporary, Marketing / PR jobs in Mold, Sir Y Fflint - Flintshire

Job Summary: The Subject Recruitment Marketing team is responsible for the development and delivery of subject-based marketing and recruitment activity. The team plays an integral role in supporting LJMU's student recruitment strategy and the achievement of annual recruitment targets and works closely with academic colleagues and other professional services staff to ensure the effective co-ordination and alignment of activities and messaging. Recruitment Marketing Managers are allocated specific subject areas of responsibility either at a Faculty or School level but will be expected to operate flexibly to deliver the work of the wider team as required. The role encompasses a broad range of marketing activity from developing content and promotional materials to the planning, delivery and evaluation of effective subject recruitment campaigns across multiple platforms. The post-holder will also play a key role in developing and promoting subject specific recruitment events as well as subject promotion and support for university-wide recruitment activities.Duties:

• Working in collaboration with the wider Student Recruitment Marketing and
Admissions team and academic colleagues, responsibility for the development and delivery of a recruitment marketing plan and associated budget to support the achievement of the recruitment targets of allocated subject areas.
• Provide expert marketing advice to academic colleagues and promote best practice
within the subject area of responsibility.
• Working with colleagues in the Customer Relationships and Insight team utilise
subject based market research and analysis to identify and prioritise recruitment activities and markets opportunities.
• Working alongside the Undergraduate and Postgraduate Recruitment Marketing
Managers implement a subject based communication plan for enquirers and applicant conversion across all platforms including emails, SMS, digital, print and subject based pages of the website.
• Develop communications that adhere to the University policies and guidelines
ensuring consistency of tone of voice, brand and message in line with the corporate brand and visual identity guidelines.
• Work with the University's Brand and Design team and external agencies to develop
promotional materials.
• Write briefs for use by the Brand and Design team and external agencies to develop
engaging content including video and images for use in recruitment materials and digital advertising campaigns.
• In conjunction with the Undergraduate and Postgraduate Course Information
Coordinators, responsibility for ensuring that course information in the allocated subject areas is maintained and up to date. Specifically, the Recruitment Marketing Manager is responsible for identifying unique selling points of courses and differentiation from competitors, writing and updating student, alumni and academic profiles and maintaining information such as employability details and forms of assessment.
• Identify and implement third party subject campaigns through external sites such as
Prospects and UCAS where appropriate.
• Communicate and report on progress of recruitment campaigns against objectives to
measure return on investment.
• Procure services and goods in accordance with LJMU's financial regulations and
manage the recruitment marketing budget allocated to the subject area of responsibility.
• Manage the social media accounts of the subject areas of responsibility.
• Develop, co-ordinate and promote targeted subject specific recruitment events (virtual
and face to face) to support recruitment targets.
• Working with the Recruitment Officers ensure that academic staff and students in
areas of responsibility support student recruitment activities.
• Review academic presentations used in recruitment activity to ensure consistency of
tone of voice, brand and message in line with the corporate brand and visual identity guidelines.
• Provide additional subject promotion and support for university-wide recruitment
events and activities.
• In collaboration with the Outreach team, develop a programme of subject based
outreach provision to meet recruitment and widening participation objectives.
• Responsibility for the maintenance and accuracy of subject specific information on
LJMU On Demand, including course talks and video content.
• Keep up to date with news stories, activity and research within allocated subject area
to ensure these feed into student recruitment activities as appropriate. Refer, where appropriate to Corporate Communications team to maximise external promotional opportunities.
• Build strong and effective relationships with key internal stakeholders including the
wider Student Recruitment Marketing and Admissions team, Directors of School, academic colleagues and other professional service teams.Other duties
• Support key institutional recruitment events and activities including open days,
applicant days and Clearing.
• Represent Student Recruitment Marketing and Admissions at appropriate internal
and external meetings and working groups as appropriate.
• Any other duties commensurate with the grade as deemed appropriate by your line
manager.
• Commitment to LJMU's values and regulations, including equal opportunities policy,
the AUA (Association of University Administrators) Statement of Values and AUA CPD Framework.
• Liverpool John Moores University recognises and is aware of its Social, Economic
and Environmental responsibilities, the post holder is required to minimise environmental impact in the performance of the role and actively contribute to the delivery of LJMU's Environment and Sustainability Policy.
• The post-holder's mandatory Health and Safety responsibilities, which have been
agreed by the University's Strategic Management Team, are contained in Section 2 of the University's Safety Management Code of Practice MCP1 Organisation for the Implementation of the Health and Safety Policy.
• For some of your activity, from time to time, you may be required to contribute to
externally funded projects such as research or EU projects.

The person specification describes the skills, experience, knowledge and aptitude requiredto perform the duties of this post effectively. The criteria order listed should not be taken toimply their relative importance. Both paid and unpaid experience may be relevant., Minimum requirements Evidence Educated to degree level (in a marketing related subject if no additional A marketing qualification) Demonstrable experience of developing marketing plans A, I, P Experience of planning and delivering integrated communications A, I campaigns using a variety of platforms A track record of evaluating marketing campaigns and using research to A, I inform marketing activity Experience of developing print and digital publications A, I Excellent copywriting and proofreading skills A, I, T Experience of marketing automation platforms such as Dotdigital A, I Experience of scoping and managing the production of engaging video A, I content and photography Experience of utilising social media to enhance engagement A, I Competence in using a content management system to write and edit A, I webpages Experience in organising events A, I Excellent IT skills and experience of multiple applications A, I Experience of managing budgets and procurement policies A, I Experience of managing external suppliers A, I Strong interpersonal and communication skills with the ability to influence A, I, P and advise academic colleagues Ability to use initiative and provide creative and innovative solutions A, I Strong organisation skills with the ability to multi-task, work flexibly and A, I adapt to changing priorities An understanding of higher education and student recruitment A, I Cultural awareness and sensitivity and an understanding of how this might A, I impact on marketing activity, Minimum requirements Evidence Postgraduate professional marketing qualification A Marketing experience gained from higher education A, I Experience of using Google Analytics to evaluate campaigns A

Financial benefits: Competitive salaries based on a low contractual 35 hour working week. 17.5% employer contributions to pensions for non-academic staff enrolled into Local Government Pension Scheme (LGPS). 28.68% employer contribution to pensions for teaching staff enrolled into the Teachers' Pension Scheme (TPS). Work life balance: Excellent annual leave provision. 30 days for support staff and 35 days for staff and senior managers grade 8 and above. 8 UK bank holidays and up to 5 University closure days between Christmas and New Year. Family friendly policies and a range of benefits to support including job-shares, flexible working hours and part-time roles where possible. Health and wellbeing: Regular wellbeing support initiatives throughout the year. Access to a trained counsellor via Employee Assistance Programme (EAP). Plus a programme of activities and range of support and resources to help look after your mental and physical wellbeing. Career Benefits: Continuous development opportunities to enhance your knowledge and meet your career ambitions, including LinkedIn Learning. Making a difference: LJMU Climate Action - be at the forefront of initiatives to tackle climate change. Share experiences and challenge unfair practices with our Diversity and Inclusion Staff Networks. Opportunity to volunteer at graduation ceremonies, clearing and open days. Discounts and other benefits: A reward and benefits platform, giving savings on day-today purchases across a range of retail outlets. Interest free loans repayable across twelve monthly instalments, including loans for annual travel season tickets and cycle to work scheme. Massively discounted gym and fitness classes at the University Sport Building.