Location: Remote (With ability to travel within the UK; flexibility to work at home or from a regional office as required, with overnight stays as necessary),

Campaign Management: Plan and optimise CRM marketing campaigns, including email marketing, SMS
Drafting briefs for creative assets for creative, digital, and content teams with oversight of the Customer Experience manager
Customer Segmentation: Analyse customer data to create targeted segments and personalise marketing efforts, aligned with Bright Horizons customer journey
Data Analysis: Monitor and analyse the performance of CRM campaigns using key metrics such as open rates, click-through rates, and conversion rates. Provide regular reporting and updates to the team, departmental teams
Customer Insights: Analyse customer feedback to identify trends and opportunities for improving marketing strategies
Collaboration: Work closely with cross-functional teams, including sales, creative, content, and digital, to ensure a unified approach to customer relationship management
Automation: Utilise CRM software to automate marketing processes and improve campaign efficiency
Data management: Creating relevant data segments and their set up in the system, to ensure all journey segments, e-mails, messages, and any other activities are delivered to the right groups efficiently
Compliance: Support the Customer Experience manager in maintaining CRM to comply with data protection regulations and industry best practices and data cleansing
Provide CRM and journey management expertise: Provide support to the recruitment team for candidate journey management through Phenom (or other platform)

Relevant technical and systems experience, preferably within a global setting
Analytical skills and working knowledge of customer database systems and management
Experience of analyzing, designing, and implementing business processes
Excellent communicator, both verbal and written, with experience of writing a range of documents for different audiences, including technical specifications and reports
Creative thinker in respect of problem solving
Knowledge of principles of GDPR and how it relates to the storage, retention, and use of personal data
Highly organised, able to manage their own time
Good understanding of relevant KPIs relating to customer experience and lifecycle management
Relevant degree and/or professional qualification or relevant experience
Excellent influencer, change-maker, and effective communicator (oral and in writing)
Highly motivated and driven, achieving positive impact and meeting deadlines
Ability to build trust and develop cohesive teams - strong empathy, clear expectations and fair-minded
High energy and thrives in a fast-paced, dynamic environment - calm approach and 'can-do' attitude
Encourages colleagues to realise their potential and empowers high performers
Able to use data and numerical detail effectively to inform strategy, measure impact and drive quality

Salary: Up to £35,000 depending on qualifications and experience