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Performance Marketing and Business Insights Analyst
Salary not available. View on company website.
Zip World, Conwy, Conwy - Conwy
- Onsite working
- Full time
- Permanent
Posted 3 days ago, 26 Feb
Job ref: 9a39a45da0c642c6a818c225fc94e904
Full Job Description
Are you passionate about driving insights that shape marketing strategies and fuel business growth? Zip World, a leading adventure and B Corp certified business is in search of a Business Performance & Insights Analyst to make a meaningful impact by analysing business performance and uncovering opportunities for optimisation and innovation, as well as providing data and insight support to the wider business.
Responsibilities
+ Transform and unify large datasets from various sources to deliver robust and efficient insights.
+ Design and build dashboards that empower teams to evaluate performance across their respective departments.
+ Understanding of paid media campaign measurement with platforms like Google Ads, and Meta for Business.
+ Deliver actionable insights through data storytelling.
+ Evaluate media investment levers and optimise campaign performance.
+ Analyse marketing's role in customer behaviour and Lifetime Value (LTV).
+ Be the go-to person for data and analytics needs around the business
+ At least 3 years of experience in an analytics role.
+ Advanced SQL skills.
+ Proficiency in building dashboards (e.g., PowerBI).
+ Expertise in media and web analytics tools (e.g., GA4).
+ Skilled in managing external agencies to align objectives and optimise marketing performance
+ Strong foundation in digital marketing principles, including but not limited to SEO, PPC, social media, and email marketing.
+ Strong analytical mindset, problem-solving abilities, and attention to detail.
+ Experience in measurement and evaluation techniques e.g. A/B testing and ROI analysis.
Responsibilities
+ Transform and unify large datasets from various sources to deliver robust and efficient insights.
+ Design and build dashboards that empower teams to evaluate performance across their respective departments.
+ Understanding of paid media campaign measurement with platforms like Google Ads, and Meta for Business.
+ Deliver actionable insights through data storytelling.
+ Evaluate media investment levers and optimise campaign performance.
+ Analyse marketing's role in customer behaviour and Lifetime Value (LTV).
+ Be the go-to person for data and analytics needs around the business
+ At least 3 years of experience in an analytics role.
+ Advanced SQL skills.
+ Proficiency in building dashboards (e.g., PowerBI).
+ Expertise in media and web analytics tools (e.g., GA4).
+ Skilled in managing external agencies to align objectives and optimise marketing performance
+ Strong foundation in digital marketing principles, including but not limited to SEO, PPC, social media, and email marketing.
+ Strong analytical mindset, problem-solving abilities, and attention to detail.
+ Experience in measurement and evaluation techniques e.g. A/B testing and ROI analysis.
Direct job link
www.jobs24.co.uk/job/performance-marketing-business-insights-analyst-124686786