Manage the marketing department budget and uses financial strategy to advise all marketing plans
Oversee the presence of all marketing materials, including printed documents, media advertising spots, website content, and social media accounts
Evaluate marketing reports and sales data compiled by marketing colleagues and team
Presents a regular updates and information to other department heads and executives
Work with team mates to incorporate marketing needs into overall company planning and strategy
Monitor competitor activity and brainstorm potential improvements or changes in marketing strategy, products, or services
Organise and attend company-wide and marketing events
Travel to meet clients and attend conferences, trade shows, industry events, and seminars
Adheres to and implements company policies and procedures
Conceive and develop efficient and intuitive marketing strategies
Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
Initiate and control surveys to assess customer requirements and dedication
Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
Monitor progress of campaigns using various metrics and submit reports of performance
Collaborate with managers in preparing budgets and monitoring expenses
Monitoring performance of marketing campaigns