Marketing Digital Analyst
The Coventry Building Society, Draper's Fields, Coventry
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Salary not available. View on company website.
The Coventry Building Society, Draper's Fields, Coventry
- Onsite working
- Full time
- Permanent
Posted 3 days ago, 7 Apr
Job ref: 078c6dd914bf43048bc046a055426034
Full Job Description
Our Marketing team are looking for an experienced analyst with a broad range of skills to join them. As a Digital Marketing Analyst the role will be sourcing, analysing and critically interpreting data to generate insight that informs the commercial performance of our paid and owned-channel Digital Marketing. This role supports both the continuous improvement of our websites, and the evaluation of optimisation of our paid and owned Marketing activity. Using media, channel and business performance data from multiple sources to evaluate marketing effectiveness and website performance and making key recommendations for improvement. Providing timely and relevant reporting, this is a key role within Marketing, enabling us to monitor and adapt performance media, seasonal Marketing campaigns and owned channel promotional strategies to drive overall business performance. Working with Digital Managers and third party suppliers, this role plays a key part in prioritising and supporting change in our analytical capabilities (e.g. Adobe Analytics, Adobe Data Collection, Google Analytics) to maximise our Digital MI capability.
Bringing with you strong Marketing knowledge, combined with practical experience of building insightful reporting using data analytics tools, excel and other technologies, you'll be confident in your understanding of analytics capability and able to work with technical and non-technical teams. You'll have curiosity to drive meaningful and actionable insights and to develop the insight narrative, combined with the ability to tailor to your audience. Well-organised and adaptable, you'll be able to work under pressure in a fast-paced environment. To be successful in this role it's essential you have:
- Recent experience of Adobe and Google Analytics from a marketing and web perspective.
- Demonstrable analytical skills working with complex data and developing meaningful insight
- Evidence of working with stakeholders at all levels, with good influencing skills
- Attention to detail with the ability to produce high quality, accurate reporting
- Offer creative solutions and to present these in simple, engaging and visual ways.
- Good communication and strong decision making skills Desirable experience needed will be:
- Technical understanding of tag management and data collection rules or willingness to learn.
- Experience from a financial services background
- Experience working with development teams and third party suppliers
We're one of the largest building societies in the UK and we share a mutual goal across our branches and our offices to improve the lives of others. We're officially recognised as a 'Great Place to Work' and our benefits go beyond basic pay, with a discretionary bonus scheme, a culture of reward and recognition and comprehensive support for wellbeing. At the beginning of the year, The Co-operative Bank officially became part of our Group. Together, we have shared values and an ethical approach towards our members, customers, and colleagues. We're serious about equality, of race, age, faith, disability, and sexual orientation and we celebrate diversity. By working together, we know you'll build more than just a career with us. All together, better. Flexibility and why it matters - 28 days holiday a year plus bank holidays and a holiday buy/sell scheme
- Annual discretionary bonus scheme
- Personal pension with matched contributions
- Life assurance (6 times annual salary)
- Ability to buy and sell holiday allowance
- Maternity, paternity and shared parental leave
- Extensive wellbeing support
- 'My Lifestyle' retail discounts Find out more about the fantastic benefits of joining Coventry Building Society The team operate on a hybrid basis and are on-site at least 1 day a week after training.
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