The Public Accountability, Communications and Engagement directorate's purpose is to:

ensure NHS staff have the information they need and leadership to make decisions in the best interests of patients and the NHS;

defend the reputation of the NHS and work with external influencers to share accurate information on the NHS priorities and performance;

overseeing public and Parliamentary accountability through our Parliamentary Hub and Freedom of Information teams;

planning and executing award-winning multi-media campaigns that support the NHS' main priorities, including building a sustainable workforce and improving early detection rates for cancer;

galvanising action on key priorities across the organisation and wider health and care landscape through effective internal and corporate communications and stakeholder engagement;

ensuring staff, patients and the public receive clear and accurate information about NHS services, including through one of the busiest media teams in the country and social media channels; producing content seen over 10 million times every month.

The NHS England board have set out the top-level purpose for the new organisation to lead the NHS in England to deliver high-quality services for all, which will inform the detailed design work and we will achieve this purpose by:

Enabling local systems and providers to improve the health of their people and patients and reduce health inequalities.

Making the NHS a great place to work, where our people can make a difference and achieve their potential.

Working collaboratively to ensure our healthcare workforce has the right knowledge, skills, values and behaviours to deliver accessible, compassionate care