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Salary Not Specified
Simplyhealth, Kingsland Place, City of Southampton
- Full time
- Permanent
Posted 1 day ago, 12 Apr
Job ref: 11381_2719-ff44597c171ed3026fff3ec5da0fac8e
Full Job Description
We’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing.
Our Marketing team is the engine driving business growth. Through impactful customer journeys and data-led insights, they create opportunities with both new and existing customers. By harnessing brand strength and leveraging marketing technology, they build a high-quality pipeline and power performance through smart, efficient execution.
Key responsibilities
- People leadership of the marketing function covering campaign strategy and execution, proposition design and development, digital trading and engagement, and event strategy and execution that leverages enhanced customer insights and increased brand awareness to deliver a high-quality sales pipeline
- Setting and executing the marketing strategy, enabling a significant improvement in digital and sales conversion through innovative approaches and the effective utilisation of marketing technology
- Building a high-performing team covering campaign strategy and execution, proposition design and development, digital trading and engagement, and event strategy and execution
- Balancing the optimisation of existing routes to market (intermediary, corporate) alongside creating and growing new channels (digital, direct, B2B2C)
