Analyst (Customer Data)

As an Analyst (Customer Data), you'll be responsible for analysing customer data to provide actionable insights that improve decision-making to enhance our commercial performance. Your analysis will support our business teams in understanding commercial performance through the customer lens, enabling them to develop initiatives and strategies that align with customer behaviour and preferences. Your work stack will lean towards predictive/advanced analytics and supporting decision-making for our mid to long-term strategic priorities, with some support for short-term and tactical commercial decisions as required. If you love using data to help Screwfix make better decisions, you'll thrive in this role! You'll work primarily on our chewy mid to long-term questions, using advanced analytics techniques (including some data science). You'll work on questions like…how do we set helpful customer forecasts for our business? How are our High-Value Customers using our different propositions, and how does this affect their behaviour? How do we report on changes in our customer segmentation to understand performance? To be successful, you'll have prior experience in a data analyst role, with strong SQL skills and, ideally, some exposure to data science methodologies. You'll also need a curious and commercial mindset, and you'll enjoy working with a range of stakeholders. We believe that a hybrid, flexible working approach offers you - and your colleagues - the best of both worlds. Face-to-face collaboration is an integral part of our warm, friendly culture, so you'll work from our head office three days a week, working flexibly around our core working hours of 10am-3pm. Beyond that, how, when and where you work is up to you. With a subsidised canteen, free parking and a comfortable, relaxed environment, we've worked hard to build an office you'll want to work in. We also know that, when it comes to school pick-ups and home deliveries, it's nice to have the flexibility to do both.,

• Conduct analysis into customer behaviour, purchasing patterns, and sales data to identify trends, opportunities and actionable insights to inform decision making to enhance commercial decision making and drive business performance.
• Translate complex data into an understandable and actionable format through engaging reports and dashboards that communicate key findings and recommendations to stakeholders.
• Delivering data experimentation to optimise how we target and segment consumers for targeted offers and promotions
• Interrogate large volumes of data from a range of sources (online, customer verbatims, transactional etc) to use for modelling
• Build predictive models to support business decision making
• Build prescriptive tools (automated decisioning) with measurable commercial value - especially improving our marketing ROI
• Manage a portfolio of analytics work, prioritising as required to deliver effectively.
• Collaborate with cross-functional teams to align customer insights with business objectives and to drive customer-centric strategies and decisions.
• Create strong relationships with key stakeholders in the business, for example our CRM, Commercial and Marketing teams.
• Stay updated with the latest analytical tools and methodologies to enhance the quality of insights.
• Continuously improve our ways of working, and approaches to analytics - ensuring that we are efficient and effective., Our Head Office is in Yeovil, Somerset: a beautiful location in the heart of the West Country. Within easy reach of London, working flexibly in Somerset offers a great balance of tranquillity and opportunity.
m active customers £ bn in sales products overall


• Experience in customer data/analytics, ideally within the retail industry. Educational background in and/or experience of data science/machine learning techniques is desirable.
• Strong expertise in data analysis and use of Excel.
• Experience in data visualisation and storytelling - able to communicate in a straightforward and visually engaging manner, creating a compelling narrative.
• Experience of analytical tools such as SQL, Python, R.
• Experience of data visualisation platforms (e.g. Tableau or Power BI).
• Excellent communication and presentation skills, particularly in writing.
  
  We all do better when we're celebrated for who we are. Which is why a warm, equal and inclusive culture is integral to our culture at Screwfix. Our Employee Inclusion Network, 'Us', helps colleagues to share ideas and work collaboratively in pursuit of a fairer, more diverse workplace. With the support of our leadership team, 'Us' is comprised and led by true Ambassadors for Diversity & Inclusion. It's an open space where colleagues can share experiences, learn about allyship, and ultimately, feel free to be themselves.
  
  You do your best when you feel your best, so we've chosen benefits that truly matter and support your wellbeing.
Subsidised canteen: We offer a great selection of hot and cold food at our subsidised canteen, as well as a warm, inviting place for you to eat. So whether you prefer a packed lunch or an easy life, we cater to all. Free parking: No one wants to spend their mornings circling around the car park. So whether you have a work vehicle or not, there'll always be a free spot for you and your car. Parental leave policy: We offer Enhanced Family Leave for our UK and ROI based colleagues. Our policies and resources are inclusive for all parents and include enhanced pay terms and generous leave policies. We've put everything we think you should know on our dedicated intranet page, ready for when you need it. Find out more on our website. Other benefits:
• Award-Winning Pension Scheme
• 20% Discounts at Screwfix & B&Q, plus discounts at other High-Street Retailers
• Award-Winning Apprenticeship Schemes
• MyGym discounts
• Cycle-to-Work Scheme
• Enhanced Family leave
• Retail Trust counselling services
• Life cover
Sustainability at Screwfix We're committed to building a better future for our community and our planet. That's why we're doing everything we can in six key areas: eliminating carbon emissions, reducing and recycling waste, sourcing responsibly, keeping products in use for longer, selling more sustainable products and providing sustainable packaging. We're on a mission to put sustainability at the forefront of everything we do. Join us. We've worked hard to create a culture of inclusivity and genuine community. We're a company built on teamwork, and the best teams are ones in which everyone can share their view. Whatever your background, however you identify, you'll be listened to, encouraged, and given the tools and training you need to get ahead. You'll always know where you are with us. We're open. We're fair. And we believe in opportunities for everyone.