Analyst - Product Development Content Strategy

The Help/Search team is looking for a dynamic Product development analyst to support the content strategy to lead the development and strategy for content in the logged-out experience, as well as Information Architecture (IA) to expand and enhance our website to makes it easily navigable and accessible.

In this role, you will own the creation and optimization of journeys that engage millions of users a day, driving some of our core metrics including engagement, satisfaction, brand awareness and operational efficiency. These journeys are integrated with intelligent platforms and content management systems and you will partner with teams to scale the global customer experience for the future. This role is essential in bridging the gap between content creation and user experience.

You will collaborate with colleagues in Product, Engineering, Design, User Research, Analytics, and Experimentation to communicate and iterate on a high visibility product roadmap. You will also work closely with and get the buy-in from stakeholders across the organization to ensure we are creating elegant and frictionless solutions for our users, while also driving business outcomes.

Responsibilities:

• Define and own vision, the content strategy and roadmap by partnering closely with key stakeholders, partners and product teams


• Ensure that content and IA are integrated seamlessly into the overall user experience


• Collaborate with data / analytics /research/ SEO teams to ensure a data-driven approach


• Drive consensus across a wide range of stakeholders from different business units located across different geographies and time zones


• Collaborate to deliver key components and templates to enable engaging global experiences


• Coordinate closely with Product Managers for logged-in experiences to develop and implement a cohesive user-focused strategy that optimizes technical investment and operational efficiency


• Navigate white space to uncover opportunities that will drive measurable outcomes


• Leverage data to determine trends and insights that impact success, report on key metrics, and optimize the product through experimentation


• Actively monitor, track and report on feature launches and enhancements to continuously iterate and enhance user experiences
  
  Strong communication (both written and verbal) - ability to liaise and collaborate with stakeholders, understand needs and influence them towards the right solution


• Ability to feel comfortable in a changing environment - able to adapt / flex approach according to needs


• Good awareness of SEO & UX principles, web standards and accessibility guidelines


• Strong organisational skills - detail oriented and ability to juggle and drive results across multiple projects to deadlines


• Fast learner, with ability to use own initiative and a 'can do' attitude towards problem solving and decision making.


• Digitally savvy, able to keep up with our competitors and the industry


• Ability to influence and apply data to make business decisions


Preferred Qualifications:

• Understanding of Content Strategy and Information Architecture principles


• Experience with agile methodologies (SCRUM) and tools (Jira) preferred


• Experience working with UXR and using Research findings to drive change
  
  With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.


At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

As one of the enterprise teams within American Express, Enterprise Digital & Data Solutions (EDDS) works closely with colleagues across the entire company to drive growth and further differentiate Amex in a competitive marketplace by accelerating our digital products and services. The Enterprise Digital Experiences Team (EDX) is responsible for the product management and design of American Express' proprietary digital products - Amex Mobile App, americanexpress.com , Amex Offers and Customer Personalization.

As a team we are focused on driving engagement, satisfaction and revenue through a combination of best-in-class user experience and compelling features and functionality. We have a global remit and, with our partners across the company, we bring the best of American Express' payment and related services to life through our digital experiences.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries


• Bonus incentives


• Support for financial-well-being and retirement


• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)


• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need


• Generous paid parental leave policies (depending on your location)


• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)


• Free and confidential counseling support through our Healthy Minds program


• Career development and training opportunities