Area Sales Manager

At Ben Burgess its been our mission since 1931 to be the leader in our industry by offering excellent customer experiences and an inspiring place to work. Our Area Sales Manager reports into the Depot Manager and is responsible for delivering new business and existing business sales from a portfolio of brands. Through carefully managing the relationship and matching the right products / services to the customers' needs you achieve your sales target whilst delivering the exceptional Ben Burgess customer experience our customers expect. This is a field sales role and as a result you will spend most of your working day in your designated sales territory, visiting customers or building new relationships with prospective customers, a company vehicle is provided. This role encompasses the whole sales cycle from creating new leads / opportunities right through to customer delivery and follow up. This role is perfect for an experienced sales person who is either currently working in the agricultural industry or who has an interest and understanding of the agricultural industry with full product training provided for the right candidate. We have a fantastic customer base already but have so much scope in an area of our business that is expanding. As a result, you will not just be nurturing our existing customers / known potential customers but also creating new opportunities from scratch and building up these relationships. No matter what you're doing you will always be focused on delivering the exceptional Ben Burgess customer experiences our brand is renowned for. Area Sales Manager responsibilities include :

• Achieves Sales Performance targets as set out by direct line manager.
• Representing the Dealership and portfolio of brands to customers in define sales area of responsibility.
• Maintains up to date product knowledge.
• Attending customer focused events.
• Working closely with the BB Finance teams to ensure customers are able to obtain the right finance package for their needs and purchase.
• Conducts demos of new equipment when required and in-line with sales process / guidelines ensuring customers fully understand the products, benefits and ease of use.
• Ensuring products are delivered to customer in-line with brand and company guidelines and the customer experience is first class.
• Putting the customer experience first, ensuring customers experience during and post-sale as exceptional and achieve high levels of customer satisfaction in-line with Ben Burgess and brand customer satisfaction surveys.
• Builds strong and loyal relationships with customers within the sales area.
• Ensuring all databases and customer information is kept up to date and managed in accordance with GDPR and other legalisation.
• Working closely with your Manager, marketing and other group roles to build campaigns to drive business sales performance., Inspired by our founder Ben Burgess, we believe that the key to success lies in nurturing our team members. His core principles continue to shape our approach today, ensuring that our employees are well taken care of.
This role will be provided with a company car for work. Furthermore, you can expect a competitive overall package tailored to your role, along with an array of benefits that include :
• Equitable pay, subject to annual reviews, with details available on the application page;
• Unrestricted investment in your personal and professional growth, without the constraints of a training budget;
• A recognition of the importance of work-life balance, offering enhanced holiday and sick pay schemes.
Help us shape our vision for the future and join us at Ben Burgess and experience the difference of working with a company that genuinely values and invests in its people.


• Sales experience in equipment sales or high capital value products £100k+ unit price, ideally with agricultural machinery but not essential.
• Ideally experience with agriculture franchise or similar products / services.
• Someone who is highly driven to succeed and has a track record of sales success.
• High levels of personal integrity.
• Excellent and professional customer relations skills.
• Ability to work extended hours when required to meet the demands of our customers.
• Full UK driver's license