Assistant Advocacy Brand Manager
L'Oreal, City of Westminster
Assistant Advocacy Brand Manager
Salary Not Specified
L'Oreal, City of Westminster
- Full time
- Permanent
- Onsite working
Posted today, 22 Oct | Get your application in now to be one of the first to apply.
Closing date: Closing date not specified
job Ref: 97a9fa7e31664b8dbe1f3786c692bc0d
Full Job Description
- Own and implement influencer advocacy activation & engagement strategy in line with total brand strategy and calendar.
- Manage seeding campaigns across the care, styling and colour hair categories to support trends, key pillars and NPD launches.
- Lead and manage best in class advocacy events to drive engagements and Brand Love
- Identifying & building relationships with the right talent for brand love & seeding opportunities (experts, new faces & key SOI drivers).
- Manage & optimise seeding campaigns using IRM tool across the care, styling and colour categories to support trends, key pillars and NPD launches
- Support on total brand activations & key cultural moments
- Monthly reporting of SOI performance using MIM dashboards & Traackr
- Reporting of seeding campaigns and trip/event analysis
- Budget management across all relevant controlling lines
- Work collaboratively with the marketing and CDMO teams
Obsessed with all things social with a strong understanding of each platform - Have a grasp of UK influencers across top VIP profiles and new up and coming talent
- Aware of social trends and have your finger on the pulse of big cultural moments.
- Understand what it takes to create new and exciting advocacy moments and how to hype up viral products
- A creative soul but with an analytical mind who loves to report on key wins & share what is working & what isn't
- Enjoy building relationships with talent and know what it takes to foster strong connections
- Have strong presentation skills and can present with confidence
- Have a creative eye with attention to detail
- Ability to work in a fast paced and demanding workplace
- Excellent team player and willing to pitch in and support the wider team where required
- Proficient at creating and maintaining an authentic brand voice across branded social media platforms
- Understanding of social media management and analytics tools
L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world's #1 beauty brand with L'Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carols Daughter.
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!