Assistant Marketing Manager (2-Year FTC)

As part of Brands, Marketing and Experience, the Consumer Lending Engagement Squad leads the interface into the business and plays the co-ordinating role in setting and delivering against priorities based on customer and business insight. The Lending Team, within the Consumer Lending Engagement Squad, is looking for someone with a passion for getting things right for our customers, who understands what great communications look like and has a collaborative and can-do focus to ensure we deliver outstanding comms day in, day out. Our communications play a meaningful role in our customers' everyday lives, helping them to make the right financial decisions as well as ensuring the Group meets its regulatory obligations. This role is a 2-Year Fixed-Term Contract opportunity to engage our existing Credit Cards customers through the development and delivery of targeted communications. You'll work with a number of teams (e.g. data, business units, external creative agencies and suppliers) in order to deliver best in class marketing, to help our customers understand the benefits of their card and how to use it in the best way for them.More about our Lending team:

• A centre of excellence for 121 marketing activity in paid, earned and owned channels.
• Insight-focused to deliver timely, relevant and engaging points of interaction across a multi-channel journey and maintain focus on improving efficiency.
• We shape our propositions by customer segment and strive to create personalised customer engagements from insight, resulting in excellent interactions that enhance both the brand and customer experience.
• We use data to move us to a personalised 1-2-1 customer communication strategy, continuously learning and optimising as we go.
• We collaborate across the Group to ensure that our campaigns meet the needs of our customers, whilst also delivering for the business.
• We take pride in all we do, and enjoy working together to improve customer experience.
You'll be involved with the following activities:
• Developing and implementing multi variant, personalised campaigns through multiple 121 channels, such as Email and Online.
• Ensuring delivery format meets customer and regulatory needs, such as in line with Consumer Duty regulations.
• Establishing and maintaining effective working relationships both internally and externally, including suppliers and agencies - to support delivery of shared objectives.
• Managing approvals, feedback and final sign off of all communications using a campaign management system.
• Accurately accounting for all campaign spend and understand LBG budgeting processes.
• Navigate a wide variety of existing processes and procedures to interpret performance data and identify possible solutions.
  
  A marketing background which includes customer communication and content development across multiple formats and channels.
• Strong production experience and knowledge of levers to deliver continual speed to market improvements.
• Communication and storytelling skills, able to express your point of view, ideas, and solutions clearly and convincingly to partners.
• Experience interpreting performance data to make recommendations to improve campaign activity.
• Proficiency in MS Office, especially Outlook, Word, Excel, and PowerPoint.
Desirable
• Hands-on experience of applying relevant consumer legislation to communications.
  
  Lloyds Banking Group is the UK's leading bank with over 30m customers and its biggest digital bank, with over 18 million active online customers. We've placed an ambitious transformation programme and a multi-channel approach to banking at the heart of our strategy to be the best bank for customers, backed by significant investment in our platforms and people over the next three years., At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it's why we especially welcome applications from under-represented groups. We're disability confident. So if you'd like reasonable adjustments to be made to our recruitment processes, just let us know. We also offer a wide-ranging benefits package, which includes:
• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 28 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies