Associate Director of Data and Marketing Performance

Are you ready to lead the future of data-driven marketing? Saïd Business School is seeking an innovative and strategic Associate Director of Data and Marketing Performance to join our team. This exciting new role offers the opportunity to drive the School's data strategy, optimise marketing performance and enhance customer relationships through advanced CRM and analytics. As Associate Director, you will shape and implement a comprehensive data strategy, ensuring actionable insights inform our marketing decisions. Collaborating closely with the Director of Digital, Insight and Performance and internal teams, you'll optimise campaigns, improve customer segmentation and lead CRM-driven marketing innovations.,

• Develop and implement a robust data strategy for accurate collection, governance and analysis.
• Lead performance analysis, providing insights on ROI, customer behaviour and campaign effectiveness.
• Oversee CRM integration with marketing platforms to personalise campaigns and improve targeting.
• Expand marketing automation capabilities to drive lead generation and retention.
• Lead and mentor a dynamic team, fostering a culture of data literacy and continuous improvement.
  
  You will have significant experience in data management, analytics and marketing performance, with expertise in CRM systems, data analysis tools (eg Google Analytics, Power BI, Salesforce) and performance measurement. You will demonstrate strong leadership and team management abilities, effectively mentoring high-performing teams. A solid understanding of GDPR and data compliance is essential, along with experience ensuring data governance across platforms.
  
  At Saïd Business School we believe in fostering a diverse and inclusive work environment where everyone can thrive. We welcome applicants from all backgrounds and communities to bring their unique perspectives and experiences to our team. Join us to build a brighter, more equitable future, where we celebrate diversity, advance equity, and nurture inclusion across everything we do.
We offer very generous benefits, some of which are:
• Generous holiday allowance of 38 days including bank holidays
• Hybrid working
• Membership of the Oxford staff pension scheme
• Discounted bus travel
• Subsidised onsite catering
• Cycle loan scheme
• Plus, many other University benefits